opportunity to expand our brands, our audience, in cleese -- increase fan engagement and address the fact that sports betting has become endemic to the overall experience for the sports fan. >> that was the chairman of espn and sports content over at walt disney. he spoke a little bit earlier exclusively with us. let's bring in chris to talk more about what is going on. you will talk in depth later about the gambling side of this but i'm curious about the viewership side of this. we have seen viewership fall during the pandemic and engagement fall. there are concerns that with these tv companies like disney and espn having these big contracts, that they have locked into for years with some of these sports leagues that the viewership is not there at the level that would justify some of these billion-dollar contracts. >> a couple of things on that, one is that we saw they were getting a record price for the super bowl ads in february. that is even though the super bowl average viewership has been down for 10 years. the reason is advertisers are still flocking to these big shows because