cleve stevens is a social ethicist and author of the best in us,. dr. stevens, this libor scandal the latest for the banking industry, subprime lending, trading scandals. what are the cultural conditions that may be fueling this? >> well, it actually is fueled by what i view as the fundamental business dogma of the time which is that only thing that matters is shareholder value. or if not the only thing, the single most important thing. ultimately, when the profit is the driving and exclusive driving factor you're going to end up with greed is good. that as cliched as that sounds, that is in fact an element of what's contributing to these astonishing scandals. >> tom: you're speaking to an audience of shareholders out there and it's got to be heresy for them to hear shareholder value is not the ultimate rule here. so what are you trying to say to them? >> well, what i say to them is that the irony is that when you focus on the growth of the development of the people and you do it driven toward excellence, not focusing on the shareholder value, the irony