going, but other owners, particularly owners of the boston celtics, golden state warriors, cleveland cavalierstively new owners that paid relatively a lot of money for their franchise to get a collective bargaining agreement. i don't know if that's ethical, but it's not illegal. but those are the pressures right now going on, and you're right, this past year was amazing. the miami heat, this friday, one year since the decision of lebron james, it provided just an amazing amount of interest and heat in the league itself, pardon the expression. >> i wonder also, this is a hard question to ask, because i'm not sure how much polling there is on this, but your sense of we have gone through these intense labor battles in wisconsin, we've seen them in ohio. i feel there's been a daunting consciousness. i wonder if that changed the dynamic of how the public receives information about this. >> it's a great question. >> when it's multi-million a year basketball player. >> great question, there is polling to back this up, the public sides with the players, and in the nba we don't have the polling yet, bu