>> and it was my ranch manager cliff garrison who said, "gee, steve, it's a shame we couldn't do anythingh our beef." and i said, "well, why couldn't we?" and so ultimately we started pursuing the grass-fed beef, and it fit right in with the whole conservation solution for the property. >> it's fun. it's a picnic every day. you know, we love it. it's a beautiful place and a great place to work. >> so from the shadow of their famous neighbor, the hearst ranch is stepping into the spotlight these days with their brand-new grass-fed beef operation. grazing on rolling hills with picturesque views, the hearst beef is billed as nothing being added but their history, and it's true. the cattle thrive on nutrient-rich native grasses that have been there since the days of william randolph hearst, and today they're actually being helped and not hindered by the animals that call this place home. >> the native grasses and all the grassland areas that are here are a result of the cattle operation. they've been here for the 140 years, as well. >> the perfect balance between man and nature is exactly wha