back then, cliff viner was a minority partner iflthe florida panthers. now, the co-founder of a.v.m. brokerage firm owns the team. in tonight's "beyond the scoreboard," rick horrow talks sports and money with viner. he began by asking if managing money is the same as managing professional athletes. >> it is very different. even though when you have a firm you're always managing people, personalities, goals. this is a little different in that it's a different type of culture, it's a different type of sensitivity. athletes at the professional level have to be treated in a very particular respectful way. where actually the management of the team really has to very often keep its distance from the professionals. >> so you spent a lot of time accumulating knowledge and being a minority partner, probably one of the only times in recorded sports history i can find where a guy actually selling bonds for a pro sports franchise got a more excited so he stepped up even more. why did you then make the transition to become general partner? >> i had a lot of experience