the results were clif bar named after his father cliffford. it's one of the leading energy bar companies. we talked to him about staying in control and taking the road less traveled. ♪ >> having a diverse set of skills, i feel fortunate through all the years, not just business. you go to business school and learn about numbers and marketing and so on. i had a short term industrial engineering degree. i think also being in the world of cycling and climbing where most people are eating energy bars at the time. now, it's broadened. it gave me an insight into the people that would eventually consume our products. having this diverse background paid off. i don't believe in 50/50 partnerships. i don't see the advantage of it. i think i used to. the problem is, neither the 50% partner has control. you have control and you don't have control at the same time. so, it becomes a consensus organization. i think the person that has the vision for the company needs to have control. 80% owners of the company. just recently converted 20% to the employees. it