too small fail and they have a number of natioal collaborative partners, bill and hillary clinton foundatiowhoentioned in the piece. american academy of pediatrics, sesame street, whole slew of the est and brightest in early education. this campaign hopefully wi succeed in oakland. we'll take the be pieces of it, including the clothing line and the outdoor signage, which by the way designed by silverstin, they are the folks behind the got milk commercials and bt and brightest in the advertising world. we've combined the talents of wonderful organizations to create th and hopefully we can scale it nationally with our national partners and but oakld is where the pilot is going to run, for again, launching shortly. >> i know people are going to want -- they say, how can they get the good stuff? youave a website? >> yes, it'stalking is teaching.org. people can go on to that website and find out where the materials are available. we will be working with communit partners in oakland, clinics and hospitals and libraries and beistributing the materials to family w most need them in oakland. butt will