but how does clive davis describe, define what a good song is? >> i don't listen to a song without also studying the lyrics because to me the lyrics of most songs -- i'm not talking about dance songs which is becoming more and more popular today, but i'm saying to know when you really are seeing and feeling a copyright, it's the melody, it's the hook of the song. does that melody stay with you, can you hum it back after you hear it, is it memorable, and then the lyrics. certainly if it's a ballad, if you're looking for "i will always love you" you're listen to a ballad and seeing what impact it has on you. doesn't mean that in hip-hop or in today's dance world that the lyric is less, not for rap, but the lyric is less for dance records, but when you're appraising the copyright, you're appraising the lyric and you're appraising the hook. how does it stay with you. tavis: because you've worked with some of these names and every music genre that there is, what's the thread that goes through all of that, the consistency, the continuity? >> good quest