. >> i guess i have always been into clotheling, fashion and rock 'n' roll and it was a way to put the together together i guess. >> jimmy is the store's key buyer, primary salesman and football one spokesman for everything that makes trash in vaudeville trash in vaudeville. >> it's leopard. it's the white motorcycle jacket. it's red played. and it's a silver star and it's something wash dirty. it's a stud and it's the lightning bolt. it's sex miss to hims pink and green and it's a leather jacket. when you put it on, zip it up, unzip it, it's how you feel. >> reporter: when it comes to picking merchandise like this jimmy is a punk fashion genius. you want to see my favorite that into? i need more compassion, more understanding, for forgiveness, i need nor leather pads. >> he knows his customers the stars and the fans and maybe even more than important than that, you might say he's his own best customer. and that gives him a huge edge as a buyer. >> can you tell me what the top five things are, i probably will not buy them. i want to stay ahead of the top five things. i want to add to t