annual prime day shoppers head online for 30 hours of exclusive deals >> hi, scott, so amazon giving b cnbc ab update on how prime day is progressing we have nine and a half hours left to go though. the company says the most shopped for themes are home chef, for the home and techies they have sold two times more echo family devices than last year's prime day and three times more worldwide beyond amazon's own devices, top selling items from small businesses and entrepreneurs include the 23 and me dna test slice intelligence giving us a summary on the weekend's early prime day deals. that was for prime now and alexa powered shopping the data comes from a scan of millions of e-mail receipts and slice says that amazon prime now sales for this past weekend were up 14% compared to the previous weekend. amazon.com sales were up 6% for the whole site over the past weekend and 15% of amazon prime now buyers over the weekend were actually first time prime now shoppers, so they got the delivery in one or two hours a lot of discussion has been over the prime day discounts, market track ran a comparison o