i see cnc machines. i see rollers. i see ovens. lots of equipment, but i still haven't seen even a million bucks. mike: so here we have raw materials like base material, top material, core material. serious advantages to the bamboo. better durability. better performance. lemonis: and it differentiates you from other people? mike: right. but the actual material is about four times as hard. lemonis: the fact that you're using good bamboo, that's a big deal. very tight process, and i have a lot of respect for that. other snowboard companies that don't make an elite product may use pieces and parts of different kinds of woods and materials. he was using the best of the best. i just don't know if that was necessarily yielding them anything. how you doing? are you evan? evan: yeah. lemonis: how you doing? i'm marcus. evan: hands are a little -- lemonis: who cares? evan: how are you? lemonis: nice to meet you. and, so, this is all the layers that i saw being made out there? evan: yeah. lemonis: and then it went in the oven, it came out, i