this all comes just as the federal cnications commissi is fighting to update .he wireless emergency alt may not be so easy. andrea day has the sto. >> i didn't think that the carriers would really make such a fuss about this. >> reporter: a fuss, he says, that's been quietly brewing between wireless carriers and the government. >> really, really intriguing. >> r it came to light early this week after millions of new yorkers woke up to this. the nation's wireless emergency alert system, blaring from cell phones. the message? the name and age of a man allegedly connected with the bombings. and instructions. see media for pic and call 911 if seen. >> this is a modern approach that really engaged the whole community. r but critics say the virtual wanted message for ahmad rahami wasn't enough, especially today. professor darrin hayes specializes in had information technology at pace university. >> if you're going to put out an alert about a terror suspect, you have to have some kind of picture of that person, or at least a link where people can find out more information. >> reporter: the cu