as well. david: how do these trade issues affect coca-cola's business? james: one of the great benefits of the coca-colaystem is that we are global, but extremely local. we manufacture in virtually every country we sell in. virtually everything that is sold in the u.s. is made in the u.s., everything sold in the u.k. or france is in that individual country. global trade restrictions don't tend to affect us heavily in the moment. to the extent they reduce or increase total economic growth, that is what matters to us. philosophically, we are pro-global free trade because it drives economic growth, so let's focus on making those deals better because it will provide the wealth to then solve a lot of society's problems. david: you came in and took over coca-cola and trumpeted innovation as critical to your future. i believe you have a chief information officer, but you are the chief innovation officer in some sense. how do you innovate in a 130-year-old company with such an entrenched perception of people's views? james: it is hard. any institution that has been around for a long time, it will be hard. from

coca-cola has -- as coca-cola. how is technology changing your business and your workforce? james: in lots of profound ways. in simple terms, go back 10-20 years. we were a large company and one of few that could invest in expensive i.t. systems and do our own stuff. today, that is no longer the model. we had to move to the cloud, to standard programs that the whole industry is using, and mobile. the one thing i always said the i.t. department is, just put it on the phone. let's move everything to the phone. in the old day, i.t. had training budgets. why? everyone knows how to use the apps on the phone. i think it will continue to flow through the organization. david: does that translate into fewer employees because of the efficiencies from digital? james: it changes into a different profile. people adapt to do things in a different way. we have made a lot of changes in our i.t. departments to move to different skill sets, so it is changing the nature of employment and the profile. whether we buy the services ourselves or do it ourselves, it makes a difference where the employees are, but net-net, more employment is being generated. david: can cocaola compete with silicon valley and the startups? james: atlanta is a fast-growing economy. the state of georgia has been ranked one of the top places to do business in the u.s. for many years in a row. the city has done a great job. it is a competitive economy, and we do very well. we are happy to see atlanta and georgia growing, and they have done a lot to invest in tech startups and the media industry near atlanta and have been very successful. david: has you look towards new news you look towards growth in these beverage categories, are you looking at acquisitions come organic growth? you have been inclined to look for smaller startup brands and bringing them along. is that the path for coca-cola? james: i think it will be both. we have grown organically, and where we see something is a good idea, we invest, by them, just invest with them. there is a quid pro quo. they get the capital we inject and we introduce them to the world, not just the country, and that helped us double the

the deal will put the company in kind of the same ranks as coca-cola or at least closer to the same ranks as coca-colaco la. >> dr pepper, snapple group. >> the name is not long enough. can we add 7 up and rc cola. >> german automaker volkswagen is apologizing after a test exposed monkeys to engine fumes to study the effects of the exhaust. >> the times reported the 2014 study as researchers showed cartoons during the tests to keep the monkeys calm. the chairman said the tests are totally incomprehensible and must be investigated fully. auto emissions tests on monkeys are not justified. >>> with the super bowl experience, organizers in minneapolis are doing everything to keep people healthy. >> all this equipment that you see here, several times a day. they also say people in crowded areas should wash their hands often and avoid touching their eyes, nose and mouth. the season may not reach its peak. health care providers say it's not too late to get the flu shot. >>> patriots fans getting ready to send off their team before the super bowl. tom brady and bill belichick looking to win their sixth title

as chairman. >>> diet coke is getting a makeover. coca-cola is adding slimmer diet coca-cola cans. the taste of regular diet coke will remain the same. they say it's an effort to appeal to millennials. diet coke sales have fallen as people have switched to over low calorie drinks. >> they dropped off a sample pack yesterday and by the time i saw it, they were gone. we have a lot of millennials working here, so perhaps this is a good move for them. diane king hall at the new york stock exchange. thank you so much, diane. >> all righty. >>> still ahead, air travel taxi. a peek into the consumer electronics show. . neutrogena® rapid wrinkle repair® works in just one week. with the fastest retinol formula available. it's clinically proven to work on fine lines and wrinkles. one week? that definitely works! rapid wrinkle repair®. and for dark spots, rapid tone repair. neutrogena®. see what's possible. we know that when you're >> tspending time with thelass grandkids... ♪ music >> tech: ...every minute counts. and you don't have time for a cracked windshield. that's why at safelite, we'l

exclusive interview i just had eventhe ceo of coca-cola, as the trump administration pulls back on the paris accord. this is bloomberg. ♪ david: coca-colaa major announcement about a global recycling effort even while president trump is dialing back. james: to have a healthy business, you need to be community.n the we have done a lot on making things recyclable. this announcement is about the missing piece in generating a world without waste, creating a market economy. things that great help us grow into the future without creating waste. by 2030, you want to be getting a bottle back for every one you put out? james: if every person brings collect every bottle we put out. put in different systems in different countries. every country needs a solution. there is going to be different solutions we have to work with. industrial companies and governments will put the solutions in place. david: what about in places like china? how big of an issue is this in china? : emergence in developed countries are where more of the problem is. in a lot of these countries, informal collection already going on across a wide range of waste. we need to creat

coca-cola operates in over 200 countries worldwide. the beverage behemoth now has a new ceo. james quincey spent the last two decades rising through the ranks at coca-cola. now, aspany, quincy aims to win over a new generation that shuns sugar and show the world he takes the

as more of a win keurig. >> talk about what this means for coca-cola. becoming talk of them bigger. coca-colang off of a theretransformation and is more growing on the top line and i think that this can be another catalyst on non-sparkling beverages and i think that this could be another catalyst. >> i appreciate the insight there. embrace ofe cryptocurrencies and regulations in the spotlight. the special report is next. this is bloomberg. >> this is daybreak. >> this is a quick check of the headlines. michael dell is ready to bring all of the pieces of his nechnology empire under a umbrella. one option is an ipo and another more onift the debt and the news. the singapore gic had an undisclosed sum and that a loud foreign rating firms to operate and this could allow fitch to go out on its own into the debt market and fitch says that asia and that theyet will invest in the region. one dollar menu is paying off. trafficen arches share at domestic restaurants up from a year ago. taiwan may be positioning themselves to be the next cryptocurrency hub in asia, after the crackdown in china and korea

as coca-cola, have a different take. last week i sat down with james quns i, coca-cola's c.e.o., talk about trade and global issues. nafta has been good or bad for the united states. >> my view would be that free trade deals with good for all participants, and i think it's been good for north american and all the countries, all the countries in it. doesn't mean it's perfect. very few trade deals are perfect. so can they be made better? yes, i hope they can make it better. but i don't think we should start destructuring global trade. i think it's been a powerful engine for lifting both. doesn't mean it solved all problems. there are questions of income inequality, there are questions of not all the rules were perfect and need to be improved, but let's go forward, not backwards. david: when president trump first came, in he was very closely aligned with many people in business. he consulted panels. do you get to talk either president trump or the administration about things like nafta? do they consult you, or do you mack your views known to them? >> when there are things where we have a view or it affects our busines

hold stock in coca-cola or exxon or any other large publicly traded company you are not necessarily going to know as a random person who called of your broker and said to buy shares of coca-cola and 50 shares of exxon what the companies liabilities are or who is affiliated. so i think we are seeing, privately held companies and privately held family companies like donald trump's family's company, jared kushner's family's companies and the nominee to be the head of noah in the department of commerce his name is barry myers who is coming from accuweather which is a very closely held family company and though this is a new problem we have not had a lot of experience dealing with and the law hasn't caught up with the fact that now we have public officials with these privately held companies and in terms of the ranges, i look at it as a technician. i'm not sure i agree we need to break the ranges into more pieces, particularly on the value side because if you have a one dollar asset it is still a conflict of interest unless there's an exemption that applies. it might be more important on the income side. if you are seeing a greatly increased revenue stream that might be more indic

stock in coca-cola or exxon or any other large, publicly traded company, you are not nessarily gog to know as just a random person who called up your broker and said buy five shares of coca-cola that you know who their affiliates are, so i think this is about companies and more specifically rightly held family companies, like president trump's family companies, jared kushner's family companies, and a head of commerce coming from accuweather, which is a very closely held family company, so i think this is a new problem that we have not had a lot of experience dealing with, and the law has not caught up with the fact that now we have got public officials with these privately held companies, and then in terms of the ranges, again, i tend to look at it as a technician. i am not sure i would agree that we need to break the ranges into more pieces, particularly on the value side, because if you have a one dollar asset, it is still a conflict of interest unless there is an exemption that applies. >> it might be more important on the income side. so if you see a greatly increased revenue stream, i think that might be more indicative. i take your point. that is may be less important.