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. >> reporter: k cups for coke, streit or minute maid juices thaechlt what a new partnership between green mountain coffee and coca-cola is promising consumers. for green mountain coffee roasters, the company behind coffee and tea k cups, it creates a whole new business, cold drinks, and represents a big endorsement and even a $1 billion plus investment from the world's biggest drink company. for coke, analysts say it represents a new opportunity to make money in soft drinks which have been on the decline in north america for years. and a chance to break in new technology and innovation that consumers want. ceo mutar kent called it game changing. many who analyze the industry agree. >> so now you go home, you're not just going to have that 12 pack of coke. you could have k cups or whatever are going to be called of dozens of different beverages. >> reporter: what does it mean for coke's competitors and bottlers? that remains to be seen. pepsico didn't comment. the new coke green mountain deal could pose a competitive threat for soda stream, a popular israeli company that lets you make generic colas at home. >> i think

coca-cola has announced its partnership with green mountain coffee roasters. the companies will collaborate over the next ten years to produce coca-cola products in single-serving plastic pods better known as *k-cups green mountain is making its "keurig cold" at-home beverage system to be released late this year. the system will dispense cold bevs like carbonated drinks, enhanced waters, juices, sports drinks and teas. you can get everything on your coffee machine. >> this is from elmhurst. people are camping-out all night in temperatures below zero... to be one of the first inside chick- fil-a's newest location in elmhurst. that's because the first hundred people in line get free chicken sandwiches for a year. that makes sense now. it's tradition for the chain to offer a food give-away when a new store opens. the contest happens today in elmhurst at six-am. you have to be 18-years or older to qualify. >> how often do we used yodeling behind a story? as an unappreciated court. them and maybe if we did stories about free chicken sandwiches. >> some of us do it for fun. don't knock it. >> markets is probably out there already for the new i phone. looking at the forecast. today's high temperature is

k-cup. plans are in the works. think about that. coca-cola in those little, single-serve, plastic pods. keurig, the maker of the k-cup, expects to release a cold system within a year to dispense carbonated drinks, waters, juice and sports drinks. coke's in it for the long haul, paying $1.2 billion for a 10% stake in green mountain. it's a ten-year partnership. coke thinks it's a good deal. so do investors, by the way. green mountain's stock exploding, up 43% in premarket trading. shares of coke are higher as well. >> exploding like a shaken bottle of coke. >> exploding like an overcarbonated bottle of coke. >> see, here's the thing, if i wanted to be in the carb nation business, if i wanted to carbonate my sodas myself, i would do it, but i don't want to do it myself. >> john, who doesn't like change: still buy coke the way you've been getting coke for 100 years. the rest of you, who are more >>> i believe that anybody who wants to go to the olympics should go. >> the games have begun. the first contest of the olympic games happening right no

they are going to launch a k-cup coffee line less than a week after news that coca-cola bought a 10% stake in green mountain and the two companies are making a cold drink machine together. shares of green mountain rose 3% to $110.92, krispy kreme up 3% finishing at $17.96. >>> reports on a restructuring plan. the casino operator is dealing with a hefty debt load. cesars struggled to recover since the recession and has not posted a profit since 2009. the stock fell 3.5% today. >>> aol's chief executive had better days, perhaps. armstrong found medical issues suffered by two employees' children and an unpopular change to the 401 k plan and this isn't the first time he's been the center of controversy. julia boorstin looks at the man at the top and whether the company's reputation has been damaged. after a controversy filled two days, armstrong reversed the decision to change 401 k benefits from a per pay period contribution to a yearly lump sum contribution. armstrong reversed the policy over the weekend after listening to an outpouring of employee feedback about the 401 k changes and

k-cups. it's not just coca-cola. would not name names. this was about the big deal with coke.e said, we're starting with coke. but he did say there will be a number of partners on this brand. no word on timing when this is actually going to roll out. and the other question mark that didn't get answered, an interesting one, what the role coke's bottlers will be in all this. he did say it will be complementary to this deal. there's a few things to watch out for as we continue to get details down the road. but both ceos very exited about this deal. and a whole, new category of drinking beverages. thinking of k-cups with cold, carbonated and noncarbonated juice drinks. >> sara. we'll check back with you if there's developments off of that conference call. >> when brian kelley first came on to green mountain coffee, it was thought, this guy's from coca-cola. the writing's on the wall. something's going to happen with coca-cola. that got pushed to the side. now, here we are. 10% stake from coca-cola. >> i think you mentioned it. regardless, crazy move. 30% short interest with the st

of the day, big story of the day, green mountain coffee roasters, they make those k cups for their coffee brewer. coca-colafor 10% stake, a 10-year partnership with green mountain. in it will release a cold drink machine in the next couple of years. i am told the people who bet against a stock, they'd that it is going to go down, they are getting killed. >> we're talking about david einhorn, the shorts that we know of. other lesser-known names have been shorting the stock. this is a stock with a huge short interest. about 38 million shares are now shorted at green mountain. stuart: as of this moment a lot of people are actually losing a lot of money, and they got to buy the stock. check the big board because this is a rally, where up 114 points now putting the dow at 15,555. all day long we've asked the question is the selling over? by the looks of it, yes, it is. i am going to use the word "stability." nicole, please show me twitter. nicole: you should say please don't. the stock is down 19%, below of the day was $15, this is the biggest selloff twitter has had since its ipo. stuart: liz macdonald, you ha

k-cups runneth opens, brian kelley talks about the recent deal with coca-cola.lied open is down 36 points. a lot more "squawk on the street" straight ahead. ♪ cme group can help you navigate risks and capture opportunities. we enable you to reach global markets and drive forward with broader possibilities. cme group: how the world advances. i've got a big date, but my sinuses are acting up. it's time for advil cold and sinus. [ male announcer ] truth is that won't relieve all your symptoms. new alka seltzer plus-d relieves more symptoms than any other behind the counter liquid gel. oh what a relief it is. ♪ >>> six minutes until the open for trade this wednesday morning. art cashin joins us here at post nine, director of floor operations for ubs. still a lot of commentary that we're really flying blind because of the weather, would you agree? >> i wholeheartedly agree. the only hope we got today is three fed speakers and the minutes and the minutes unfortunately will be properly laundered so we won't get inside the room. we'll only hear reflections of somebody r