. >> trademarks like coca-cola or exxon are used to identify a brand. they can be registered with the government and protected by law. >> bruce innocently thought a great t-shirt would be surf city santa cruz, california, usa. unbeknownst to him somebody else claimed to have trademark rights. my mom was freaking out, she thought she would lose the business, her house, swimming pool. she was frightened at her age she could lose everything. so was i a little bit. >> when big organizations take on small mom and pops like the nolands, the cost of fighting back isn't worth it. when ted offered legal as far as force free that allowed them to fight back. the result, a compromise agreement. >> move usa half inch and plug in original below it now we're original surf city usa. >> so my reaction when i got this letter was that this isn't real. >> i was kind of like, yeah, got to be a joke. >> michelle and elias from portland, oregon, received their own cease and desist letter. >> of a letter from united states olympic committee to not use the name anymore. come to

for the week, exxon, 3m, travelers, coca-cola down 10 to 12% roughly. the dow is down 8%, give or take. it is a fast moving market. anything can happen here in these last two hours, trish. trish: don't go anywhere, nicole. stay with me. we want you on the floor as we talk to bellpointe chief strategist david nelson and jeff taylor. i like the sound of your title there, jeff, digital risk, how much of this in fact digitally-motivated or motivated by computer algorithms because, gosh i want to point out we're down only 88 points right now. wild, wild swings. what is your take? >> you are right. it has some wild, wild swings. a lot is the technical trading but i think you nailed it at the top of the segment. fundamentals of the economy are strong across all sectors. i'm looking for buying opportunities in this market. looking at a couple stocks, home improvement, home equities at a high for last 30 years. lowe's, home depot great buys right here. financial sectors, big banks, post tax reform they have self-funding mechanisms to go ahead to get into consumer lending. use technology fo

or so. there's a round-trip some stuff hasn't recovered the consumer names haven't recovered. coca-cola goes to 82 and it's hovering around that exxonthe oil stocks have had a hard time. $89 down to $73. that hasn't recovered. part is on the fact that oil didn't have a big bounce here's the important thing the s&p on the whole has recovered a large part of its losses we lost almost 300 points from the high to the low on the s&p and you can see all the numbers we're looking at the important thing is, during the week here, you can see most of the time we have sold off in the middle of the day. up in the morning and down in the afternoon and today we're breaking that. we were up in the middle of the day and we are not selling off toward the close that's very important. remember, the key thing, though, two-thirds of the losses have regained 300 points on the s&p 500 to the down side almost, and we've regained two-thirds of that since the bottom that was just about two weeks ago. back to you. >> thanks. nasdaq trading higher following its first four-day losing streak get this, since november of 2016 wow. the index still leading the comeb