profits for industry because it's cheap and easily disposable except it isn't greenpeace says coca-cola pepsi and nestle are the world's largest producers of plastic trash coca-cola sells 88000000000 plastic bottles see here if you lined them all up they'd spam the equator 600 times. and plastic production continues to grow today industry has produced more than 8000000000 tons of plastic by 2050 that total this expected to reach 12000000000 tons. incredible numbers that we won't be able to do without plastic anytime soon but the image of the plastic producers has definitely been tarnished now it seems the industry has begun a rethink that's all well and good but is best ill time to turn things around my colleague martin who spoke to an executive responsible for sustainability at a major german plastics manufacturer about the industry's efforts to clean up its act. we can't do without plastic almost every solar maggio every blade on a wind turbine that contains plastic stuff. well here a german plastics manufacturer a spinoff of last year sales amounted to 14000000000 euros so business is good

lot about learned a their competitors, mainly pepsi and coca-cola. >> they are owned by national a beverage and out as part of their portfolio. but going against coca-cola or pepsi, once they opened their war chest and looked at sparkling water, they can say we know how to put that in a can. jason: that is coming in from the top, then you have craft beers and food, now it is sparkling water. >> it is what they introduced the marketplace. category and the rejuvenated it, and they are met on both sides. taylor: we learned as well about the founder and ceo, what is he like? >> this is a person who came into his own and saw an opportunity, then has ridden this bloom. he is idiosyncratic. jason: we will hear more on that later on. thank you so much. we turn now from bubbles to recessions. taylor: after the yield curve inverted, warnings of a looming recession. inverted yield curve mean recession is coming? >> that is what it has historically meant. records going back to the 19th century, it is a reliable precursor of recession. curve inverted briefly, then stopped inverting and came back again.

family to go to college, he has had a number of rather remarkable leadership roles with at&t, coca-cola, pepsi co., prior to joining united as the president and ceo of the csx corporation, which moves a lot of heavy stuff around the country. this discussion is going to be a lot about oscar's focus on people. as a prepared for this discussion, the consistency with which the descriptions of your leadership has been just kind of anchored in both your employees and your passengers has really kind of shown through. and i think i am particularly interested in a field that is technologically complex, , highically capricious stress -- it is scary flying. the fact that we do not get scared flying is kind of remarkable. we have essentially taken everything that is right and wrong in american society and him get into these aluminum tubes and hurled it around the world. it's a pretty remarkable thing that we do. the fact that you've been able to at that moment to really change the culture of the company while achieving more than a 50% increase in stock price sounds pretty cool. and so we're going try to e

taylor: we learned a lot about their competitors, mainly pepsi and coca-cola. joel: they are owned by national beverage and that is a big part of their portfolio. but going against coca-cola or pepsi, once they opened their war chest and looked at sparkling water, they can say we know how to put that in a can. jason: that is coming in from the top, then you have craft movement. we've seen it in beer and food, now it is sparkling water. joel: it is what they introduced the marketplace. lacroix basically invented the category and rejuvenated it, and they are met on both sides. taylor: we learned as well about the founder and ceo, what is he like? joel: this is a person who came into his own and saw an opportunity, then has ridden this boom. he is idiosyncratic. to say the least. jason: a lot of great anecdotes. we will hear more on that later on. thank you so much. we turn now from bubbles to recessions. taylor: after the yield curve inverted, it did spark warnings of a looming recession. i wonder, does an inverted yield curve mean recession is coming? >> that is

growth strategy >> think of the growth opportunity and y there aren't more consumer giants to coca-cola to pepsiducing new alternative optionsed to the juice box that are not as sugary and also cost effective because as a millenial in new york city i do splurge on an $11 kael juice and contessa will totally criticize for me. >> that wouldn't go over well in my house. >> like who is going to juice their own kael le at home. >> seem sax going to drink it. >> what happened to putting orange slices in water, sorry, juice companies, i'm not your target audience. >> i'm stunned i thought the juice boxes were the healthy thing to go with because i'm the one that group on kool-aid and hawaiian punch. >> i'm with you. it was the healthier alternative until -- until water became the biggest selling drink again. >> oh, please. >> there we are. >> topic five. one of a kind 1939 porsche, type 64, a pre-cursor to the first mass produced porsche was expected to fetch $20 million in auction at pebble beach and something went wrong take a look. >> $50 million $50 million. $70 million. $70 million now. $70 millio

you have things like coca-cola and pepsi now that are pushing lacroix a little bit >>.to lower prices? how do they look at their margin? they have massive international distribution and of really have massive international distribution and of really pushed into this market. so again, you're starting to see the tug-of-war market share versus price. alix: let's go to our third story, which is what a retirees actually going to do with their money. there's an amazing chart that shows the spending of americans since the 1990's, and you can see how much they are not spending at the end of the day. what is up with that? peter: back before the advent of social security, one of the poorest groups of american society where the elderly because they would just run out of money. social security made a big difference there. now it's the young who are the most likely to be poor. this is talking now about a of the elderly, which is the fairly wealthy. they are not spending their money. so the of the elderly, which is the fairly author talkf people about why not. they have this idea to

as the competition started coming in from big beverage companies like coca-cola see and pepsi, they wereto flood the market with aggressively priced products, and lacroix was not willing to reduce prices. instead of lowering prices to compete, they actually raised their prices and cut in-store promotional spending. caroline: interestingly, going forward, will they be able to win this fact in any way-- this back in any way? some these statistics from your story are flabbergasting. the pepsi rival is managing to win. there is also internal politics and issues within the company itself. isren: yeah, lacroix definitely -- the founder and ceo of the company, this is his baby, this is his brand. they are committed to the brand, and right now they will have to figure out how to compete with the world's largest soft drink companies, all of which have endless marketing budgets. lacroix is not known for spending on advertising. they rely on social media. that will be a tough road for them to go in the face of coke and pepsi spending a lot of money. romaine: i thought that was interesting. i didn't

coca-cola's plans for a sparkling brand. >> according to our sources, coca-cola is ready to get in in a much bigger way. as you may know, pepsi has released sparkling water a year ago called bubbly that's been really taking on lacroix and the market leader for so long. coca-cola has taken a premium strategy with the dasani water and smartwater and now looking to go directly at pepsico and lacroix to grab the market share that they have run away with in the last couple of years. >> dwayne, are these alternatives to sodas or are they alternatives to the traditional pellegrinos of this world of water with a fizz in them >> as someone who's partial to the latter. >> a big fan pellegrino is a number one. >> a few things going on you have mainstream drinkers wanting alternatives because of sugar or possibly various sweeteners and looking for something with no calories but it's still the bubbles of a soft drink and so brands like lacroix and bubly and the new product of coca-cola fit that bill. you have got the higher end brands like perrier. they come with a cache but, you know, sometimes you are just locking for an every day selts

someone saying, let me come in and see what the recipe is for coca-cola and how you're making this and why people prefer your soft drink versus pepsi. i want to see that because i want to be able to tell people. these claims of facebook being biased are, over and over again they are being found it to be unfounded. and before you start clocking out your tweets at me that you are going to send because of what i'm going to say, and the irony is not lost on me, thanks for that. when you are talking about hate speech, when you are re-tweeting things or calling people stupid, saying someone is an idiot, these kinds of behavior on social media, these are words that are in an algorithm that are going to slowly push lower and lower on the totem pole. if you are retweeting something that is considered hateful by any group of people, and there are things that we can all agree was fate, can hate speech. >> facebook was forthcoming. and that's a fact in the news business. >> sandra: thank you. i'm sure we will keep up on that. >> jon: senator elizabeth warren wants to put an end to a jobs producer in the american heartland. >> i will revoke the

coca-cola, verizon, merck don't kid yourself, though the trend has been simple. short cyclicals and go long these kind of consumer names the new high list is littered with consumer names at new highs. pepsie depot, target all consumer names an easy trade to put on given the uncertainty around trade none of which has been resolved today despite the soothing words from the chinese ministry of commerce there's the closing bell we are just near the highs from the day. the dow jones industrial average up 315 s&p 500 closing above 2900 >>> good afternoon to you. welcome to "closing bell." i'm wilfred frost. >> i'm sara eisen here with mike santoli. the dow, s&p, nasdaq, russell 2000 with a strong session third day of gains for the major averages of the last four trading sessions and a big one today. s&p up 1.3%. did get all sectors to close green? consumer staples barely negative so mike's -- everybody moves together holds everyone was higher as we mentioned and as bob said a cyclical story home depot, intel and nike leading the dow. >> as rick said, we saw the yields move higher but that helped sentiment particularly for the banks dollar slightly higher europe was higher earlier. asia didn't