then you're on the wrong side of cocke county. if you're on the right side of the river, you're on the right side of cocke county, wanting it clean, wanting this to be right for our future generations. (jill hodges) once we could show that it wasn't just the river looks bad and it smells bad, but it is actually hurting us and killing us, a lot of people threw more support. even our county officials came on board. (dan pierce) particularly, once you get into the 1980s or so when there started to be a lot of concern about dioxins and other cancer causing agents, and they started to do studies and look at cancer rates in cocke county. and there are probably a number of factors, but probably the condition of the pigeon river had some connection (news anchor) good evening, everyone it was a tough choice, but it w the right choice. that's what tennessee governor ned mcwhter says about his decision to deny a wastewater variance to canton's ampion paperill. today, the governor told reporters just how that tough decision was reacd. (n ned