of coco pops, can be.s have created a product, and reformulated a product, which reduced the amount of sugar so that it is ok to be advertised on kids' tv, and we want to encourage big corporations like kellogg's to reformulate their products. 0n the other hand, it allows them to get the coco pops brand in front of children, on children's tv, and coco pops are one of the unhealthiest breakfast cereals on the market. hey, want to try my new coco pops porridge? but how do we heat up the milk? kellogg's is changing its cereals, though. coco pops will see a 40% reduction in sugar this year, and the company says it is completely appropriate for coco pops granola to advertise in kids' airtime. half the sugar us kids eat and drink each year comes from snacks and sugary drinks. public health england will publish its updated nutrient profile later this year, and they're expected to tighten rules on sugar. that would mean products like coco pops granola, in its current formula, may not be able to advertise in kids'