may 13 was world cocktail buffet, the 200th anniversary of the first publication of the word cocteau. the reached out to jeff, duncan, and myself, and people in san francisco and around the country to try to throw events to celebrate that. we said why just do one event on monday -- let's create an entire week ending date republic in seminars, cocktail parties -- we said why just do one event on one day. let's create an entire week including seminars, cocktail parties, and all kinds of things. as other cities started developing cocktail weeks, almost in competition with us, we started to realize it made more sense for us to move our week to september, when we had better weather, more produce rolling through the streets, and are not in competition with anybody else nationally. we can help bring more business to the city from around the country. commissioner kasselman: how are you marketing the event? >> it has been very word of mouth. we are a volunteer-run organization. the first year, jeff, doug, and i funded out of pocket. the second year, we went to spirit companies and raised spons