i've met up with my old friend and arm cofounder mike muller to share a warm, british beer and find outhis happened. we are in a pub. what has a pub meant to arm over its history? mike: we met our first ceo in a pub. we are in the pub that is about 100 yards away from where we actually started, and in those days we used to come here every lunchtime, so yeah, it has played an important part in the business. ashlee: right. >> [laughter] ashlee: arm started on something of a whim. its first major customer was apple, which needed a chip for its upcoming newton handheld device. instead of making a screaming fast, super-hot chip like everyone else, arm decided to make a low-power, energy-efficient chip. soon enough, making low-power chips became arm's thing. it took a while for the bet to pay off, but once mobile phones, and then smart phones arrived, arm ended up as a major force. mike: lifetime, our partners have shipped over 80 billion different chips, and last year there was about two per person on the planet, so that is about 15 billion arm chips shipped. so they are in everything, phone