sounds like fun. >> jimmy: cofounder susan feldman and her team travel the world scouring flea markets and hidden corners for the best, most unique finds. then put them all together, along with the chiccest new objects from through thousand different vendors, and take the guessing game out of how to fashion that perfect room. >> we've given people access to product that they might not otherwise have been able to find or get their hands on. >> reporter: launched in 2009, 1 king's lane now has an active community of over 12 million online members and is estimated to be worth nearly $1 billion. here at the 1 king's lane studio, you can now shop the products in the flesh. >> it's a space where you can come and, you know, walk around, be inspired, see what we're loving on the site. >> your own personal stylist right here. >> right here. and for free. they're here to hold your hand and guide you through that journey which we know can be very overwhelming and intimidating. >> reporter: style director alana frankel takes us behind the scenes where these mega-transformations begin. dream spaces