they hired him to the spokesman for coilt fried chick. en. in infamous commercial he rolls to a kfc and no one can believe he is the mchammer. so hammer does the hammer dance an they give him fried chicken. [laughter] every black person in america looks up at the tv set and said really? black man dancing for chicken? america was becoming a multicultural marketplace. madison avenue department have the have cab to communicate with the customers. there was no going back. no matter how the advertising industry had structured itself, the great american mixed tape kept on mixing. white kids started buying the rap cds and black kids hit the basketball courts. they took advantage of it. they made mchammer grade mistakes in the process. madison avenue needed black people. when agencies looked around the recruiting pipeline they weren't there. most aspiring black professionals were following their peers. they never thought to consider a career in advertising there weren't any black people to tell them about the wonderful opportunities for black people