. >> reporter: coke's secret formula-- the holy grail of the soft drink universe.inally discovered, radio newsman ira glass says yes, the real thing hiding in plain sight. >> it's interesting the photo that was in the newspaper because they didn't even put it on the front page when they ran it back in 1979. it's just another column. >> reporter: this photo. glass stumbled on in the a 1979 edition of "atlanta journal- constitution," supposedly the handwritten original formula of pharmacist john pemberton, coke's creator. >> i think this recipe has been out there for anybody who cared to discover it. >> reporter: if so, a discovery potentially worth a fortune. is it? unfortunately no. >> reporter: phil mooney coca- cola's archivist. >> it's a formula for cola but not coca-cola. >> reporter: coke now it is marketing pow over the mystique. officially there's only one written copy that's locked in the vault of an atlanta bank. >> this is an old-fashioned one. >> reporter: outside dallas, kelly shelton a coke die hard with hundreds of coke collectibles. >> i doubt that a

that part of the story is apparently true. >> so that's good. >> remember the old coke new coke? is this a publicity stunt? perhaps. >>> we'll be right back with why it's all really just a numbers game. >>> after a year where movie attendance dropped, hollywood is taking fewer chances. harry potter gets part of the blame. the films are so popular hollywood can't wait for the next one. you can expect a total of 27 squeals. that doesn't include the movies based on board games such as clue and monopoly. >> i can't wait to see toy story 14. >>> thanks for being with us. [ male announcer ] hands free driving. cars that park themselves. an unmanned car driven by a search engine company. we've seen that movie. it ends with robots harvesting our bodies for energy. [ engine revs ] this is the all new 2011 dodge charger. leader of the human resistance.

a coke has about 35 milligrams. a cup of coffee, 100. energy drink monster has 160 milligrams, the same caffeine as four cokes. jolt, roughly the equivalent of drinking eight cokes. >> over the counter, nobody is regulating it, and anybody can get it. >> reporter: the fda does limit caffeine to 71 milligrams per 12 ounce of soda, but the study's authors say energy drinks get around the rule by calling their product a supplement, not a soft drink. the american beverage association says they don't believe that many kids are drinking energy drinks, that caffeine is tested, and energy drinks are safe. do you think that would be safe for a 12-year-old to drink a jolt energy drink with 280 milligrams of caffeine? >> yeah, i think, you know, again, it's up to the 12-year-old to understand, you know, what their tolerance levels are, what their sensitivities are, if any. >> reporter: fueling an already energetic debate. sharyn alfonsi, abc news, new york. >>> and still ahead on "world news," hip replacements, heart valves, pacemakers placed in yo

the coke commercial was great. the guy drawing a line on the sand but it wouldn't make me go buy a coke. >> commercials usually use humor. a lot of humor tonight, a lot of irony. i think when you have a chance to reach 30 million people at 3 million bucks you cannot go wrong with that. >> reporter: because he says the ads, especially the good ones get people talking about the brand. >> i think you know they get the most exposure right now as far as advertising is concerned. everybody remembers these commercials. >> reporter: her favorite ad also the go daddy.com with joan rivers. and this was a big day on social media, chiming in on the ads. like a friend of mine saying, what is a beaver any way regarding that best buy ad. >>> in news of the world tonight, anti government protests turned violent in italy. today demonstrators circled around the prime minister's villa demanding his registration resignation. at least six people were injured, prosecutors say silvio sponsored sex parties with prostitutes including one t

same caffeine as 4 cokes. roughly the equivalent of drinking 8 cokes. >> over the county.obody is regulating. anybody can get it. >>reporter: fda does limit caffeine to 71 milligrams for 12 ounce of soda. study say energy drinks get around the rule by calling the product a supplement. soft drink. american bench association says they don't believe that many kids are drinking energy drin drinks. caffeine is tested and energy drinks are safe. do you think that would be safe for 12-year-old to drink a jolt energy drink with two 80 milligrams of caffeine? >> yes i think it's up to the 12-year-old to understand what their tolerance levels are. what the sensitivities are, if any. >>reporter: fueling already energetic debate. the this is abc news, new york. >>> if beauty and the beast. coming up. scissors combs and hair spray help dogs turn into pieces of art at the if.tminster dog show >> taste of what is to come we got with the rain we have had. spencer is back with the full look at the forecast. >> we get much more generous dose tomorrow. radar composite image with

the article quoted a notebook belonging to the best friend of coke's creator.ke keeps its trade secret under lock and key and denies that they've uncovered the concoction as the real thing. >>> jordan watches the bulls. another dish for nash and a coast to coast last minute game winner on the ice. plus, this season dwayne and lebron seem to be able to hook up with each other from any spot on the court. your early morning sports headlines are straight ahead. >>> great weather covers much of the nation. the exception? the west coast with rain, snow, and wind. your wednesday forecast is coming up. you're watching "early today." >>> good morning. if you're just waking up, this is "early today." in sports, one of the chief concerns after the nba's miami heat signed up so many stars was would there be enough ball to go around? well, they showed once again last night, the answer is yes. here's nbc's fred roggin with an early look at all your sports headlines. >>> good morning. dwyane wade scored a franchise record tying 31 points in the first half against the pacers,

. >> the biggest design cue is what we call coke bottle. back in the '60s we call it the design double side. >> wwe integrated that into the design. the second part is the scallops on the body side and hood which were lifted in a modern way, if you will and applied to the new design. >> i can't wait to see the sales figures start showing up in the showroom to see how the public takes to it. klaus, you have made dynamic changes in the vehicles being designed. what's different -- i don't want to get you into trouble, but why has it improved so much, i guess, is the kind way to put it? >> we got a lot of internal help to realize that what we had done in the past was not competitive enough. help from people like you, the media and our customers had to sit down to find out what wrong iin the system. when you go through a bankruptcy, you have to ask yourself what we can do to change as a company? interiors were on the top of the list. we had to do better world class interiors. >> i'm sure one of the first steps is to spend more money on better ma

she said why would i ever do coke? it raises the interesting point that in some cases people have been self-medicating for years. they have been taking alcohol to relax, cocaine to jump themselves up, and if these prescription drugs do whatever that job is in a more precise, effective, less dangerous way, i'm not sure that's a bad thing. >> what's the percentage of cases that you see, do you feel that drug usage on the level -- both levels we're talking about, whether they are high powered to treat schizophrenia, which you are not principally talking about here at all correct? >> yes. >> even though thee drugs you ae are talking about do have a limited medicinal effect in getting people through a temporary anxiety period, but we're not talking about clinical depression here. >> we are talking abo clinical depression here. >> but there is a depression that is owning to the loss of a child, which is maddening thing. that's not really what you're talking about. you're talkingbout essentially recreational with some require

[laughter] i don't think there was diet coke.hter] and i sat down on the marble floor sitting on my coke to. it was winter. i waited starting at 7:00 in the evening and they just how go back and forth people coming and going and ralph and they were all there. so all night i waited a man came out at midnight and said you and lady go home because dr. king will not talk to you tonight. just go to the news conference. i said no. i am determined to see him and i will state. okay. all night long, i don't know how, i was aching all over and sitting on the hard floor i see dr. keying coming my way and i could not tell you, like a halo like a god was coming my way. i straightened myself up and tried to press might year down he says they use a long wait patiently they're telling me about? i said yes, sir. >> have you been here all my? >> cancer. i had to see you. could, i am leon, the zero lead negro reporter and it would be so fantastic but you could tell me why you are here. >> can't says he admires the perseverance he got to close that

. >>> finally today, coke is it, or is it?la goes to incredible lengths to protect its propri y proprietary formula, kept under lock and key at an atlanta bank. this american life released what is believed to be a photo othe secret recipe taken from the notebooks of coke's founder. lime juice, vanilla, caffeine coca, leaves with a flavor of 7 x, a blend of oils and things that go better with coca-cola. the nontrademark formula has evolved since its 1880s origins and the secret is still safe. that will do it for us today. thanks for joining us. my guest next yeek columbia university kmigs jeffrey stack. keep it right here where wall street meets main street. have a great week, everybody. see you next weekend.

. >>> and coke's big secret may be out.opy of what's supposed to be the handwritten original formula has surfaced, found in an atlanta newspaper from back in 1979. it's potentially worth a fortune but coke says while it is a recipe for cola, it is not theirs. and even if you knew all the right ingredients, you'd still have to know to put it all together. and betty, i'm pretty sure i would have no clue. >> yeah, exactly. don't worry about us. we're harmless when it comes to that. all right, ashley morrison joining us live here in new york. thank you, ashley. >>> straight ahead your wednesday morning weather. and in sports, the heat's dwyane wade puts on a show against indiana. as a kid, i couldn't wait to skate on that ice. what was i thinking? but i was still skating on thin ice with my cholesterol. anyone with high cholesterol may be at increased risk of heart attack. diet and exercise weren't enough for me. i stopped kidding myself. i've been eating healthier, exercising more and now i'm also taking lipitor. if you've bee

was a your press release says that you know you're asking people to boycott coke paper products while you search for other vulnerabilities knew what kind of a vulnerability is are we talking about sounds like you're searching for a plan. oh yeah. coach. similar to what h.p. build in their systems. you know a lot of things came to light we found out what they were up to exactly. these people are looking for a solution just. so that up is just taking. necessarily a listen. oh it's. ok so maybe sometime soon we'll see a leak of thousands of e-mails from americans for prosperity or some other coke company . you know there's no centralized structure to anonymous i'm just wondering how are these decisions made when it is the you when you decide to give a press statement like that not everybody who is a part of anonymous agrees with every attack with going after the koch brothers or going up to companies that what dr weiqi leaks or age to gary. this is this is something that we like to reiterate to the press how is a part of anonymous but not all and on our. arm of the collective and even in

he grew up selling cokes for the atlanta braves. he learned all of the tunes to the school fight songs. but on sunday, he was an acolyte and sang in the church youth choir. he went off to serve his country, the same as his father had done in world war ii, his older brother had done in vietnam, his father-in-law had done in vietnam, his nephew had done in afghanistan, and his brother-in-law has done in iraq. he stood on the wall to tell his country, "sleep peacefully at night because this man stands ready to do the violence and things necessary to protect you ." [applause] on this day, 50 years later, this son of america stands before you on this grand stage committing himself to his country, to its national character, to its fiscal and national security, to the preservation of the life, liberty, and pursuit of happiness of every american. i do it for my wife, my daughters, my relatives, my friends. i do it for the men and women in uniform. i do it for the little boy and little girl wearing a high school junior rotc uniform just like

of all you friends of terms of the left keeps you because we don't know how to pronounce the word coke you know all those terms he didn't know that's the that's the beginning and end of the story and he would only on it when he was doing a job interview and. everybody everybody is trying to get business interests in their state so they have jobs we have nine percent unemployment and everybody on the left and the right think that's a bogus lee no number sure it's so so he's trying to boost the business use of a state that's giving money to. a situation from which or what why would you want the democrats to negotiate with walker what he is but i thought you want the protesters overthrow the great. i refer you to my previous answer that billionaires are consolidating power in this country buying off politicians funding so-called them takes to promote their business interests and keep their taxes down i just called me a skeptic in new york and in philadelphia in philadelphia this week two separate fires killed three people including two children firefighters in both cities are now suggesti

you have crazy coke bottle glasses. >> coke bottle glasses.an? it's just like -- >> jimmy: how did you end up getting that? did you just write that in? or did sandler come up with that? >> it was in the script and i was -- i was hanging out one day and i got a call from sandler. and he's like, "hey, man" -- [ laughter ] >> jimmy: he did not do -- >> he might not have done that. [ laughter ] >> jimmy: he called you and said -- [ laughter ] and that's what made you get the roll. you go -- >> that was it. >> jimmy: no problem. >> sandler does his little magic. >> jimmy: yeah. >> magic whistle. no. >> jimmy: yeah. >> uh, no. he's like, "hey, can you do an austrian accent." and i'm like, "yeah. yeah, i think i can figure that out." he's like, "okay." and i'm like, "all right." he's like, "do it." and i was like, "right now?" and he's like, "yeah." and i'm like -- [ austrian accent ] go to the bar. and he's like, "yeah, all right. cool man. i'll see you later." and he just hung up the phone. >> jimmy: so you got the gig. >> i'm not kidding. and then

the reporter posed billionaire david coke. >>> cash deals are pushing home prices lower and first-time buyers out of the market. the national association of realtors says existing home sales rose 2.7% in january but that most of the buyers were investors who could pay cash. the number of first-time buyers shrank to 29% of the market and that's the lowest level in two years. a more healthy level is about 40%. the medium price of a home sold in january was just under $160,000. >>> apple's shareholders have rejected a plan to require company disclosure about a succession plan for ceo steve jobs. they cast their ballots today at the annual shareholders meeting in cupertino. and preliminary voting shows it was turned down. apple said a plan was in place internally but to require its disclosure would compromise trade secret. this morning, one analyst said at this point, steve jobs is important but not indispense in. >> had jobs left a few years ago, i would be worried aboutle but today i think -- i would be worried about apple but but today i think they could survive without steve jobs becau

forests in the foothills is now a distant memory there is snow on the slopes and it is much colder the coke asian mountains gradually come into view. after several attempts to find the best point for filming the landscape dimitri suddenly comes face to face with a brown bear one of the rarest and largest animals of the caucasus reserve. ranges did find fresh tracks they were close to the huts where the rangers put up for the night they reported the find of a walkie talkie could even use. there are wolf tracks here now the stove all got from a wolf yes. keep still a walker let me see them what initially go in the tracks no just those. they see here they are two three three. eight calling one zero four eight calling one of four everything's ok tracks only some left by animals the latest tracks are those of wolves three of them over announce. different people visiting the coaxes nature reserve are often different things some seek shelter from the hostile and bustle of big cities others around the thrills only a few are able to blend in with this wonderful place and become possibly. just invest

only fifteen meters away thank you why some coke says reserved have no enemies sometimes humans can come very close to them provided they are on horseback but there's a range of dismount the bison instantly make it clear they're poised for attack. horses are the most reliable and indispensable companions when people go on long trips in the mountains only horses with good training eligible for the job. this one is called chetan ish. is my favorite. but we became fast friends. writing him is no problem he does what he's told to do. but this one is still young stallion. so that it will let anybody touch him. bloke. is scared of everybody. to. show him the red chair on his one of the remotest areas of the eastern sector of the caucuses reserve several reserve staff and their families in the fear. a permanent basis. even if the weather is warm it's only possible to reach this place with an off road vehicle schoolchildren from a nearby village upset by often visit reserve ranges they have organized an eco movement called the little bison. hello hello glad to see you. to be our guests. that's t

they say coke's secret paper comes from a mixture called 7x which includes cinnamon, nutmeg oil, orange, something else and core reander whatever that is. the historian at coca-cola says it's not the real recipe. >> it's not. it's probably the most closely guarded secret in the history of american commerce. >> he says only a handful of executives actually knows the true ingredients and that every couple of years someone claims to have an old document believing it's the recipe for the original coke. >>> are you looking to save a few dollars? how about 50 bucks a day? yahoo's financially fit report it's easier to trim costs. they guarantee at least 15% discount at more than 15,000 restaurants. health savings accounts can slash drug costs i half. drop cable and sign up for netflix, all to save bills. >> except for sports. >> and this guy would, as well. got to have your sports. >>> if you have never heard or seen a scottish deerhound before, this is the time to learn about it because it was named best in show at the dog show last night in new york city. it is the first time the breed took

i am from coke's company, a local wholesale purveyor and i have been asked to speak on behalf of the folks that will be operating the facility working with chad and frank over a number of years. we know what they are capable of and what they used in terms of their food. certainly i am a proponent of local and organically sustainable produce. i am sure that they are going to improve the food at their facility. they provide food to many of the restaurants and hotels that you visit and i ought -- i am always in favor of good food. i hope that they get this. thank you. >> my name is tony cheng. i have a small baking co. and normally support local lenders. thank you. supervisor chu: thank you. >> my name is the little leaves and i use golden gate park as a way says away from city life. the lake this kind of run down right now and i do not appreciate the food. i would like to see a change. supervisor chu: thank you. >> my name is terry allen. we currently sell to the ortega family and i wanted to say that it is a very solid operation. they are excellent customers. they always require compo

he's got crazy coke bottle glasses. >> yeah, he does. >> jimmy: goes right in for the kiss. >> yeah.tongue. >> he did. i somehow grabbed it. it was slippery. >> jimmy: it was weird. >> it was hard to actually get a good -- you'd have to like let it hang out for awhile to dry -- >> jimmy: dry it out a little bit? [ laughter ] you don't have professional tongue dryers out there? >> --grab on. you know what i mean? >> jimmy: you brought a fun blooper. >> i did. >> jimmy: which i'm very excited to see because i love bloopers. >> i do too. >> jimmy: i love them. >> this movie is loaded with them. >> jimmy: yeah. which one is this one? >> which one do you -- i don't know. >> jimmy: is this the boom shaker? >> oh, boom shaker. ah. you're nipples. >> jimmy: nipple. [ laughter ] oh yeah. what is this nipple blooper? >> adam plays a plastic surgeon and i'm his assistant and so, now this is the part where i have been dragged into the lie to the point of playing his pretend wife that he is getting a divorce from, but now he wants my kids to get involved. so now, we're having an argument over thi

. >>> and finally something a lot of us take a lot of in, caramel coloring, the stuff that makes coke pepsi and other soft drinks so dark. not actual caramel, just the color. a consumer group says some versions of caramel coloring contain chemicals that could cause cancer and should be banned. the trade group that represents america's beverage makers calls the claim, quote, a scare tactic and says there is no proof of the claim. >>> up next here tonight, aren't the best stars always the ones that never forgot where they came from? well, we'll introduce you to one tonight. >>> we've been marking black history month along with our partner website, thegrio.com and its list of 100 history makers in the making. one name on the impressive list is the impressive jill scott, the globally known grammy winner. but tonight you get to find out why a singer is on the grio list in the education category. our own mara schiavocampo caught up with jill scott in l.a. where she's working in the recording studio these days. >> reporter: as jill scott records her latest album, one thing is clear. her song

so, i sat -- i had newspapers, i got a diet coke, and i sat -- was their diet coke -- it was probablyughter] i think it was a tab. and i sat down on the marble floor sitting on my coat -- it was wintertime -- and i waited. i was there starting at about 7:00 in the evening. and they were just puddling back-and-forth through the hallway people coming and going. but i recognized with ralf elbra savvy and -- >> host: andy williams. >> guest: unlike my god i am here with this brain trust, so all night i waited and a man came out at about midnight and said young lady, you ought to go home because dr. king is not going to talk to you tonight. you should just go to the news conference. and i said no. i'm determined to see him. i'm going to stay. and he said okay. so all night long, i don't know how i was just all aching all over and sitting on that hard floor, and at 07:30 in the morning lacy dr. king coming my way, and i can't tell you it was like a halo was around him, like god was coming my way, and i straightened myself up and i tried to press my hair down and look presentable after a nig

either cut down on the coke or become a jockey already. they led 2-1 with 50 seconds left.n tyler kennedy scores his second goal of the game. we have 10 seconds in overtime. here is how it ended. vlasic pulls up into the crowd, they score. patrick marleau wins the game with 4 seconds left in overtime. adri r and his san jose state often overlooked in >> his second of the game. they win the fifth in a row. >>> adrian arsenault often overlooked in the bay area, overtime against mexico state, spin move, jump shot. he put the team on his back with a game-high 36. the spartans win, 14-12 over all, score 9 in the wc. >>> tiger woods hoping to find an answer in his score book. wasn't there. 19th hole against thomas bjorn, his shot wept into the cac tie, he was eliminated in three ,,,,,,,,,,,,

and not in a mobile carrier that leave it is only go the other way then they use coke. now a spot of good news for a russian winter olympic followers it's been confirmed that seventy five percent of venues for the twenty fourteen sochi games will be built by the end of the year which is months ahead of schedule that's according to i will see coordination commission chairman claude killy he's currently in sochi inspecting their run the clock construction clearly stating he was impressed by the speed of work going on in the city will host russia's first ever games the frenchman also states about awarding sochi b.l.m. picks was the right decision. almost every month no real senior poor guys like like the unbelievable it is the greatest bet ever on the scene. modern olympics never before. we award the game. in a country where they'd be already five percent of everything had to be built and so we are very part of the because of. the olympics is to spread the value of them that's one and then spread the practice of sports. all right that brings us along to tennis whereas for

the blond, oh, she said, "i'm sorry ( whispering ) "i'll have a hamburger, french fries and a diet coke laughter ) ( rim shot ) ( applause ) okay, well, now we have the recipe. and now we need to cook it. so we need a little dress form to put this on. and now, guys, a little traveling music while we set up to do the cooking. ♪ okay, now we're going to make this newfangled caviar. we have all these cans. we took a little time and opened them up in advance. so okay, mary, you have our recipe over there. >> we start off with nancy's garbanzo beans. >> love it. okay, here. >> next, we have nancy's black beans. >> black beans, okay. >> what are those labels on those cans? well, you know, i don't like those labels. they weren't really true. >> your name and picture weren't on them? ( laughter ) ( rim shot ) not enough to have your name. you've got to have both. >> yeah. next-- nancy's natural black beans! ( laughter ) >> next, nancy's natural diced tomatoes. >> okay. >> nancy's whole kernel corn. got it? mm-hmm. and then nancy's dark red kidney beans. >> okay, all right. ooh, it's pretty. loo

either cut down on the coke or become a jockey already. they led 2-1 with 50 seconds left.tyler kennedy scores his second goal of the game. we have 10 seconds in overtime. here is how it ended. vlasic pulls up into the crowd, they score. patrick marleau wins the game with 4 seconds left in overtime. ad ver and his san jose state often overlooked in >> his second of the game. they win the fifth in a row. >>> adrian arsenault often overlooked in the bay area, overtime against mexico state, spin move, jump shot. he put the team on his back with a game-high 36. the spartans win, 14-12 over all, score 9 in the wc. >>> tiger woods hoping to find an answer in his score book. wasn't there. 19th hole against thomas bjorn, his shot wept into the cac tie, he was eliminated in three tournaments, woods has failed to crack the top 20. we'll be right back. ,, this is your captain speaking, we are fourteenth in line for take off. beep, beep, beep. looks like its bumper to bumper on the interstate. i gotta get to cleveland! should have skipped that second soda. remove your belt, your watch,

i don't wire and coke at the rog but he was a good soldier i mean he made a decision about what he thought needed to be done you know grab the federal government by the throat make him pay for waco and so on and he went out there and it and. it was a transformative moment i think that after oklahoma city it no longer really mattered who you attacked it's just a matter of the kind of results you got and in fact i think it's clear that one hundred sixty eight deaths became sort of the minimum right if you want to really to a big thing you got to get at least a hundred sixty nine got to add to make say and you know for people who may think that sounds crazy let me just say that after mcveigh there were a number of plots directed against various institutions the federal government and so on from the radical right the contemplated the deaths of thousands and thousands and thousands of people to me there's no extreme or not extreme or simply expediency of what. they have a long war feels must be done. i don't refer to terrorism and all this nothing but unconventional warfare. but very accurately

. >> you would have to drink about 10,000 bottles of coke a day for a lifetime in order to get that amount to see any effect. >> reporter: for the cspi any risk is too much. and they are hoping caramel color use soon fizzes out. the food and drug administration told us it is now assessing any potential risks and would then decide whether regulation is needed. kristen dahlgren, nbc news, washington. >>> christina loren takes a look at the very rainy forecast for us. good morning, christina. >> good morning, scott. yes, the rain continues. we have the wet setup. the pineapple express is back. this morning and today we'll see a lot of wet weather, but it will be hit or miss. it is not consistent or steady by any means. we are more concerns about the lightning strikes pushing into the east bay right now. so here's the realtime doppler radar. it looks like this thunder cell just fell apart, but you are still seeing a bit of the lightning in the area near san leandro. you are probably hearing the thunder this morning. that means you want to stay indoors if you can. take extra caution on the road

. >> including lots of money from the coke brothers. the unions have capitulated, they've said they would go for the higher commitments to the pension funds, higher health emiums, and he he is saying no he wants to wine out their right to bargain. this is drawing a line in the sand 2012. it's the republicans trying to dismantle the fund-raising arm and the political arm of the -- [everyone talking at once] >> it's going to do for the democrats exactly what the republicans did for the democrats [everyone talking at once] >> immigrants. >> i don't think so. i don't think so! look, governor walker got elected on the platform of through any means necessary, getting wisconsin fiscal house in order. he ran on the platform. he got elected. nearly 60% of the state assembly republicans. 60%, almost of the state senate, 60% republican. all voted in on this very platform. the state is broke. there is no money. the governoree train is over. pat is right, the system -- the union negotiation, collective bargaining system is incredibly corrupt because

would appreciate, if anything, could you extend to lease for another five years to see whether the coke machines at the racks we work. thank you for your time. supervisor mirkarimi: thank you. next speaker please. >> hello. i'm a resident of district 1, and i've been going to the hanc recycling center for decades, and i would like to explain why preferred over curbside recycling in my neighborhood. i like to use things, and when i go to the hanc center, i collect shopping bags. quite often thrown away when they are in a perfectly good use. i collect them for myself. i collect them for the grocery store when i go shopping. besides collecting the paper shopping bags, i also collect magazines. my wife is a nurse who works with alzheimer's patients, and her patients often ask for magazines, and i'm not the only one who goes to collect things. i've met people there collecting wine bottles and beer bottles, and i know that doctors from the pet hospital come there to collect newspapers. hanc is not just a recycling center. it is a reuse center. if we are going to eliminate waste or reduce wast

coke was the strongest of the dow stocks, rising almost 2%. and finally, a thirst quencher for investors of dr. pepper snapple. the stock got a nice pop on an earnings beat and upbeat outlook. fourth quarter profits came in at 67 cents per share, three cents above analyst estimates. dr. pepper plans to raise juice drink prices, and introduce new products to help offset rising commodity and container costs. the stock closed at a six-week high, $36.20 a share. and that's tonight's "market focus." >> susie: what's the fastest growing investment around? if you guessed etfs, you're right. investors have poured about a trillion dollars into exchanged traded funds. they're similar to mutual funds, but trade like a stock. as they've grown in popularity, they've also grown in complexity. you can find an etf for almost every industry, country and security imaginable. tonight, erika miller has some tips for selecting the right one for you. >> reporter: you wouldn't buy a car without looking under the hood. the same should be true when buying an etf. morn

thought they could get inside people's heads with subliminal ads which briefly flashed words like "drink cokering a movie. today, they're trying to get inside your head by actually getting inside your head. >> you can see she's processing the faces. of course, our brains really enjoy looking at faces. >> reporter: inside a lab, test subjects are having their eye movement and brainwaves measured as they watch commercials. >> it gives us access to a huge part of the iceberg that lies underneath the surface of conscious thought. >> reporter: this doctor is a pioneer in neuromarketing, research based on brain waves measuring three key areas, attention, emotion, and memory. whether you know it or not, he says, brain waves show you prefer items with rounded edges to sharp corners. mannequins and photos with missing heads are a turnoff, and women like seeing images that show them in pairs, never alone. >> wow. i feel like i'm from the future. i agreed to have my own brainwaves measured while watching an old super bowl ad for mountain dew. even though i would have told you it was cool and entertainin