it's got a very scientific name -- cold plasma sub-d.ou may be surprised to hear that the formula inside this jar is not made for your face. it's made for the skin below the chin. most women actually forget to take care of their neck and chest until, one day, they notice a change. >> and if you are a woman of a certain age, you know what we're talking about. the wrinkles start appearing. the skin gets a little looser. and that chicken neck thing -- it starts happening to you. >> right. you see it in the mirror and you see it in pictures for sure. or you catch it in your cellphone when you get, like, that unflattering angle and you're like, "aah! my neck looks older than my face!" >> exactly. and cold plasma sub-d helps with all of that. >> announcer: when you look in the mirror, what signs of aging are you seeing below the jawline? >> my neck was aging much quicker than my face was. >> stretched out, like, almost looking turkey neck going on. >> i started to develop a lot of the fine lines around my neck and my chest. >> i just looked ol