hopefuls like cole anthony. one of the country's top high school prospects. and members of the elite pro scholar athlete program known as psa. >> i will be part of the psa program for the rest of my life. >> reporter: a youth basketball program geared towards coaching the next generation of nba stars and their roster proves it. since the program was founded in 2009, seven graduates are currently playing, including the orlando magic's mo bama. the program's a passion project for four old college friends. terrence williams, jason ford, justin weir, ray charles. >> basketball's always been something we all loved. obviously community, giving back to kids. if you go down the line, each one of us had a mentor that just wanted to make sure that we were doing something that was going to affect the world in a positive manner. >> reporter: the program is not just about success on the court, it's about success in life, starting with a college education. what is pro scholar athletes? >> what we do is try and identify young men and expose them to greater academic and soci