cole haan has embraced this trend.hey have their zero grand brand which is that sneaker that looks a little bit dressier. like a real shoe >> again, that was a big thing -- >> yes, a lot of that formed by thnike side of things. you remember with the nike air the air max soles you had in there. you could almost see, they put them in there. but cole haan still has some of that nike dna in it and that's the reason why maybe it's intriguing but such a cumodatized product. they just get bought up and sold off. nine west is another one of those stories. >> ipos, but it's hard to be good over a long period. >> you have to look at the department store exposure, as well th're sold in the big department stores that have been struggling like macy's and so forth that are seeing less foot traffic. >> but, you know, that is something that i think investors will also have to consider, especially if they're looking at a private equity owned asset that isn't too frequent in the ipo landscape and not that many pure play sneaker shoe com