so, 10 corso como in milan, you're at colette in paris, and personally i amassed so many pairs of shoes, but the problem was is that i brought them back to new york and -- to actually wear them in a place like new york where it's a pedestrian city... >> mm-hmm. >> ...was really a challenge. so that meant i'd spend a ton of money at leather spa, which was formerly a shoe service -- stretching the shoes, resoling shoes... >> trying to make them comfortable. >> try to make them comfortable, padding the shoes, and they still wouldn't work. so, you know, as a businesswoman, i thought, "okay, what's the white space here? what would set my brand apart?" so i really wanted to create a collection of product, of shoes, and we're gonna branch out into other avenues in the fashion world. but really the footwear's our main focus. but create a collection of shoes that were wearable -- you know, transitional. that really worked for -- i'm a size 10. so, you know, you go into these stores and you see beautiful product, but something that's really cute in a size 6 doesn't really translate necessarily to