i've lined up professors and grad students from the college of computing and digital media. want them to do is go through the website and walk brian through what works and what could use some help. what percentage of your total revenue comes specifically from this website? jennifer: maybe 40 -- 40%. lemonis: and the balance comes from...? jennifer: etsy. dolores: hmm. something's awry here. it's not enough that you're getting from your website right now. alex: yeah, i kind of found that all of these options here -- i thought that each of these would be clickable, but no matter where you click, it directs to the same place. it would be great if, like, you can see the options, you can click on them, and it would change in front of your face? dolores: how long do they spend on the home page? brian: the home page is about 20 seconds. dolores: that's a huge amount of time. lemonis: what is that telling you the user is doing? dolores: it appears that they don't know what to do. mary: it's very important to know your analytics. you can make dashboards of your analytics to answer som