the influence of gambling in sports is getting too large here to help us consider the subject in business impact is victor matheson professor of economics and accounting at the college of the holy cross victor welcome back thanks for being with us again we sure appreciate it. well thanks for having me so what did you make of this arrangement that formula one deal i mean some say it could be in the neighborhood of one hundred billion dollars and you know that that's a huge thing no matter who's looking at it right. yeah i think any economist looking at this is saying you know this is really inevitable we're going to get sports gambling in every league it's just too lucrative a portion of the sort of money that you can generate as a league or as a as a circuit like f one and there's just too much interest from the fans themselves so it's a way to generate demand for your product even if you're not taking a piece of the gambling take formula one i read part of your statement and they said this is a fan centric move what the heck does that mean victor. so fan centric means that it's simply more interesting to watch a sporting event if you've got a little something on the line at least that's what most