. >> right now, collin ferrell gets gritty. >> none of it is too pretty or romantic. >> ryan lochte, the icon. >> fun so see my friends. >> warming up for another round of dancing. >> i'm bringing in the crazy to the dance floor. >> and laying down the law with the stars of "justified." >> trust your gut and go with what makes you up in the morning. >> we're rolling out the red arpet now. >> welcome to "on the red carpet" on the set of "justified." i'm rachel smith. we're inside the office of marshal raymond gibbons. we will show you around and chat with the cast. first let's get you to the red carpet. we're at the premier of "dead man down." >> "dead man down" is a big crime drama, from the director of the original "girl with the dragon tattoo" and he brought that girl from that movie to this movie. >> i know where you keep it. you want to find out if the girl's watching you for what you did. i saw you kill this man. >> it's like you know, having your sister there you can fight with them, you know. you love her and you know, we will be very passionate about our work and so is collin

collin ferrell will be playing a professional killer.here's the protection there. >> i saw you kill this man. >> i don't know what you do in that situation. i'm afraid to know what my reaction would be. i'm feeling i would step to the side and call 911 immediately. >> no. >> no. >> i have a feeling if i had something in my hands, i would get involved. >> i think i would go there. >> dog versus doggy door. >>> for years, the a ivory of the oro have coexisted beautifully. but now, someones exist that rate the two. last week, we saw david neeble's creation. here is machine number two by barry kudrowitz and bill scene. but if you remember best last week -- >> i hope there's one that just slips the cream at my mouth. >> step three. >> how does the other guy get there? >> here comes the cream filling ejection. >> he's through here. >> do you think? >> most of it winds up all over his face, not in his mouth. >> it's the cookie. >> oro plans on releasing four different machines from four different investors. two more machines, coming up. >> it's

it's a viral video being used to promote the upcoming collin ferrell movie, dead man down. the 1.3 million people who have seen it in a span of three days. all these beg the question what makes some things catch on and others fall flat. we are not just talking viral videos. catch phrases like the big ax of 2015. >> that are did not catch on at all. >> not a thing. >> yeah. also apply. our next guest said it's all about the messaging. jonah berger is the university of pennsylvania marking professor. that was an inside joke and the author of contagious, why things catch on. welcome. people share things that make them look good. this made me think of twitter. when i retweet something or share something on twitter that i think is funny or clever or interesting, part of me is thinking this is going to make me look clever and funny and interesting by retweeting it. a lot of us have that motion as we spread stuff around. explain how this helps going into making products popular and ideas catch o. >> sure. like the clothes way wear or the car we drive, what we say influences how pe