let's dig deeper right now with tim boyle, the president and ceo of columbia sportswear, learn more about the quarter and his company's prospects. welcome back to "mad money." >> jim, it's great to be with you as always. thank you. >> thank you, tim. i'm not going to get lost in the wall street se nmantics of bett than expected or not i see a company offering genuine authentic apparel in an era where lots of people do not like anything that is let's say a copy or is not the true deal and if that's the secret behind your incredible success right now. >> well, you know, we really try and be true to our words, which, you know, authentic is one of our key worlds for the company and as we've said many times, there's -- nobody needs another brand of apparel of footwear in this space so many people to choose from. with ef to differentiate ourself by being an authentic provider of high quality merchandise under the four brands we focus on but really providing investors with a solid return and really as one of our retiring director, ed george, has said, you have to have a fortress balance sheet be

tim boyle, columbia sportswear ceo. hiring trends in another industry -- banking.f jobs some banks are adding to the rank again. this is bloomberg. ♪ alix: here is what i am watching. big banks are hiring people. after the crisis, they cut 800,000 jobs. now some of them have been adding them back. this chart shows those that have started adding them back since the rebound. b and t in jpmorgan have reversed all of their pros bright -- their post crisis job cuts. david: i would bet you the people doing the new jobs are not the same ones doing the old jobs. the jobs are changing. alix: i do not know where those jobs have been added. you have automation a new technology replacing workers, but on the flipside investment banking -- trading has been stressed. look where there are jobs? new clients. alix: lawyers always when. win. -- lawyers always alix: that has led to new compliance jobs. at bank of america there are cutting back in the back office but when it is customer facing, clients facing, they are beefing up hiring. alix: that is a good point. there been big banks