so where we think we sit as comcast nbcuniversal is the cable company is able to do certain things.able to do certain things and we are able to do things together to accelerate advanced and targeted ad to measure on other devices and help the ecosystem to recognize the value that all parts are bringing. i'm excited that we are in a good position to do that. >> peter, at the intersection of entertainment, marketing, media advertising, and technology it's a busy intersection but it's it's the one we're living in right now. all those things are converging and creating tremendous chaos i think. tough question to ask but at that intersection as an investor, where are you look? at all aspects of it? is there any place in particular? are you looking more on the technology side or more on the entertainment side? and again, they are not discrete, but they are. >> show us your portfolio. >> i think that's it. >> this is just -- >> exactly. >> we won't tell anybody. >> i think it's less a question of what we're looking at than what i think are some interesting trends, perhaps. the most interes