red hot. welcome to comcast on the red carpet. i'm at the 14th annual maryland state police polar bear plunge, maryland's premier winter event. >> this is my kind of weather. >> perfect day for a plunge. >> you got to get in. >> this is a huge event. it's amazing. we started back in '96 and it was probably like hundreds of people, and now it's just thousands. it's turned into a major standout event for the state of maryland. >> this is the it first time we've had a snow like this and it really does tell who this is all about. it's raising money for a special group of people and they're coming no matter what the weather is. >> how do you do this? >> why? because i love the energy. >> the show must go on. the polar bear plunge, great benefit for special olympics, one of the great charities in maryland, and a ton of people out here. everybody is warm and in the spirit of giving, so it will be a great day. >> for one of the rookie soup sr plunger, this was an item on his life to do list. >> i've never done it. you've heard of the movi