thank you for comdiingsc to our panel discussion. i'm sure those of you that have been attending other conferences have been listening to what some of the very senior publishing executives have to say about their vision of the publishing industry going forward. but this afternoon you are going to hear something a little different. you are going to hear the viewpoints of those who are new to the industry. we have three of our current, well, one just graduated but three of our science publishing students today and one of my and then be presenting their thoughts on what all of you in the industry and general should be doing to keep fresh and relevant and innovative in these challenging times. we come to the separation of two different perspectives, the first is the position in the industry. all of them are working in the publishing industry, and also from their work in the studies and in a graduate program in publishing. now, in their months and years with us they have taken courses on bouck editing, marketing, sales, promotion, publici