now it's becoming used by regular, normal people for business and for commerce, etc.rked on pc world magazine as a tech reporter for two years. then i got the internet bug and went to work for a software start-up called tumble we'd software. and -- tumble weed software. i saw the rise and the fall of the dot.com interest. 1999 we went public, stock shot up to 10, within -- 120 within six months it was down to 2. i made some really lasting, wonderful friendships during that time. and for me, the inspiration was in 2013, actually, i was having lunch with a girlfriend who's been in silicon valley, who's a dot.com survivor like myself x. she said, sam, i've been working if the valley now for over 15 years, and i just had a performance review. she was the head of sales for a software company. i just had my performance review, and my manager told me each though my sales team had hit the numbers out of the ballpark, he said to me i've been told by some people in your group in the company that you're a little too aggressive, and gosh, you're even abrasive. do you mind toning