the viewers will lose are those who watch it outside of the 72 hour time frame and do not want commerciall. host: what do you think of canoe? guest: one of the potential solutions to this challenge is less advertising, but advertising that is more relevant to the consumer. if we could potentially gather some anonymous but relevant information that indicated what type of car you might be in the market for and we could deliver an advertisement just for people in the right groups that might purchase that clark, then we could deliver less advertising in terms of that number. there would be more effective. we could charge more for them on an individual basis. in that scenario, the consumer wins. they need to watch some advertising. part of the challenge with the current system is that there is a lot of advertising and some of it is relevant to the consumer and some of it is not. host: you suggested all of this host: you suggested all of this is

the airport is closing runways most commercialal flights use to land.ffect any flights. brent will have another local news update for new 30 minutes or so. "today" show returns in about a minute. have a great morning. >>> anti-abortion groups have the right to free speech, but if they use deceptive advertising and scare tactics as many pro-choice groups claim, we need to take action. pregnant women need accurate medical advice. many pro-life centers give them that. others allegedly frighten girls with films and false information claiming abortion to infertility and breast cancer. if some anti-abortion groups market themselves as pro-choice providers so women considering be a abortion are misdirected to anti-choice clinics, that's wrong. we call on bay area cities to stop pregnancy centers from advertising services they don't provide, through search engines and all media. no woman makes this decision lightly. she needs the right information to make the right choice for her. what do you think? tell us at nbceditorials.com. ♪ baby we were born to run >>> b