b" in market value for microsoft. he discusses his personal and professional journey of transforming the company in his new book. it's called "hit refresh: the quest to rediscover microsoft's soulates writes in the forward, "we had fallen behind google, and our original search team had moved on. satya was part of the group that came in to turn things around. he was humble, forward-looking, and pragmatic." we welcome microsoft ceo satya nadella to the table. good morning. >> thank you so much. >> and to change a culture is not easy. how do you do it and what are you looking to create? >> you know, when a company's successful, one of the things that happens is the concept that got you started in the first place, the capability that you have and the culture all get into this beautiful, virtuous lock, and things are going well. then lo and behold, you have to come up with a new concept, a new idea, for which you need new capability. that's when the culture has to be at its premium. in other words, the culture needs to enable you to come up with new ideas, build new capabilities. so that's why i think for companies to be successful over a long period of time, you need more than a go