the compaq last year, and they have received strong demand for their models.re some license plate restrictions. the scandal over many related data could cost a company. john is talking about how companies can rebuild. >> i think it actually takes a lot longer to truly destroy a brand, and you spend time building the brand equity, and a crisis can make a lot of that equity leak right out of your brand. company nowy big has the realization that everyone speaks for the brand. the chief executive officer, an employee on the front line of their manufacturing, the people making decisions about risk management. everything contributes to the equity of the grant, and that is just the world we live in. rishaad: this is damaged on. and mitsubishi specifically, how do they deal with the problem? how do they get their brand equity back? youell, the first thing have to do is understand you have a problem, what was the source of that problem, and explain what happened and why, so it can start the process of rebuilding trust, and there are many, many companies who have had se