. >> >> marcegaglia is a top business person and president of the industry association, confindustria. her autographs are in demand at a youth conference in milan. many would like to see her go into politics. mingling with the crowd, is that part of a campaign? >> no, i just enjoy being together with young people. i like to talk to them about their future and training. it is something very dear to my heart. b>> marcegaglia manages her family steel factory near barone that in northern italy. pepsi is also the first woman to head the powerful -- she is also the fir woman to head the powerful federation confindustria. most industrialists and business people support her. she also keeps her opponent, silvio berlusconi, in view at all times in her office. >> we have very clearly demanded the government do something to finally begin implementing fundamental reforms. we need tax reform and privatisation. and we need a pension reform as well. we call on the government to turn this country around. >> the message achillea -- the marcegaglia out of one of the richest families in italy. they build