if you take the example of the beijing olympics or the shanghai expo, great confucius institutes, butthen you go and lock up lew saw bow and shoot yourself or in the foot. you undercut all that soft power you've invested in. so until china changes, i don't see it being able to come close to the americans in soft power either. now, you might say why worry about all this, why fuss? is this just another way we're number one and pretending we're the green bay packers or something? answer to that is, no. power is not good or bad per se. power, as i say in the book, is like calories and diet. too little of it, you die. too much of it you get obese. and, basically, we have to think about power in terms of what are smart strategies? how do we use our power effectively? one of the reasons it matters is you misjudge the relationships of power in the world, you can make big policy mistakes. you know, there's the famous quote that the pell to news yang war was caused by the rise of the power of athens and the fear it create inside sparta which people have transposed to world war i. world war i wa