let's ask bill conlin, president and ceo of -- and our own herb greenberg.feel, bill, the retail investor, i.e. main street, has something they're currently using, something they know, something they've heard about in the media? is that the case for you? >> i think when you look at the big stocks, i think the media has a lot to do with it. >> we're to blame. >> take it easy. back in may on this show, i tweeted it out. i said, the market to me was starting to smell a little funny. starting to stink. i've been wrong. we've gone higher. don't act like everybody's rah, rah, rah. i've been very concerned about stocks for a few months. >> if you think of the most liquid names it starts with apple. if we throw the etfs out of it. if you think of apple and then these other names like facebook, facebook is not nearly as possible with the institutions as it is with main street. >> why? >> i think -- >> how do you explain that? >> i think there's a lot of hunch by people who buy what they like. i think you got it. and the institutions are looking at it, they've got a f