a little bit more of a materialist and a little bit more of the argument being that capitalism consumerism is driven by what sells and that paradigm, that distinction between agency and the one hand, consumer agency and on the one hand and control in the other is as old as the study of american consumer history. i always think of john wannemacher was a philadelphia retailer in the 19 century and he spent hundreds of thousands of dollars on advertising. he once famously said i waste half of my advertising dollars in the problem is i don't know which half. it cuts to the heart of this relationship of how and where consumer agency is expressed. advertising and early 20th century was traditionally the primary source that scholars would look at in trying to assess consumerism. before i answer the question i would like to point out therein lies part of the problem. who is creating layouts? as historians we have access to records. most of the records we have our marketers capitalists who are trying to sell something. they're trying to guess at what are the desires of the consuming population? the

more of a materialist and a little bit more of a you know the argument being that capitalism and consumerism is driven by what sells. and that paradigm that distinction between agency on the one hand, consumer agency on the one hand and control on the other is as old as the study of american consumer history. i always think of john wannamaker was a philadelphia retailer in the 19th century and he spent hundreds of thousands of dollars on advertising, and he once famously said i waste half of my advertising dollars, the problem is i don't know which half. and it cuts to the heart of this relationship of how and where consumer agency is expressed. advertising in the early 20th century was traditionally the primary source that scholars would rook at when -- would look at when trying to assess consumerism. and before i answer the question, i'd just like to point out therein lies part of the problem; who's creating the ads? who are the ones -- as historians, we have access to records. most of the records that we have are marketers, capitalists who are trying to sell something they're trying to gu

by doing great, great, great democratization, great consumerization, and then a great platform, we'reelivering a new product. >> what is the salesforce strategy to get into china? one of the most crucial markets of the future. >> china is a super important market. we work closely with customers there. we have to work very closely with the government. with our partners. all of those things come together to create something in china. >> the nsa revelations, i wonder how they have impacted your business, because you have sensitive data. will you have to have one in every important country? >> yes, but for another reason -- because the cloud is going mainstream, every president of every country want to have their own cloud. i was just in germany with angela merkel. she wants the german cloud. i was with francois hollande. he wants the french cloud. abe wants the japan cloud. cameron wants the u.k. cloud. >> they want a cloud maker. >> they should have one. they should have their own clouds. every important country in the world will have their own clouds. they will all interoperate, if tha

i think parents are going to be an issue of consumerism to their kids. when naming the park and terminal and even the calendar that shows the training coming at, i think you will have a lot less opposition there but certainly with the children's park and some of the educational signs i think you will definitely get some critical feedback and get some feedback directly from the area residents and sf beautiful because there is a key stakeholders in this issue. >> we did present to the advisory committee on tuesday. got good feedback. but that point was made. there was an appreciation for seeing the details on our advertising policy. there are parameters to consider.

i think parents are going to be an issue of consumerism to their kids. when naming the park and terminal and even the calendar that shows the training coming at, i think you will have a lot less opposition there but certainly with the children's park and some of the educational signs i think you will definitely get some critical feedback and get some feedback directly from the area residents and sf beautiful because there is a key stakeholders in this issue. >> we did present to the advisory committee on tuesday. got good feedback. but that point was made. there was an appreciation for seeing the details on our advertising policy. there are parameters to consider. >> about the timeframe and all of that because i think it's a huge effort. but it's an exciting initiative. i'm wondering what we can take back . i had questions about the advertising policy and restrictions. i know at the jpb we have challenges of even though there are policies it's the interpretation of policies. so things like -- what we are trying to do is not have something obscene out the

and mogels have built a life portfolio of not on consumerism but producing, investing, but most importantly service. >> and the other thing you teach is they have to show up in business casual. this is proper attire. you are teaching them life skills along the way. >> absolutely. we say too parents and young people. serving the world looking like you are going on the extra in a rap video is not going to serve you for the work is not going environment. >> so ciana tell me about what your favorite thing has been. you said mandarin chinese has been up there. >> mandarin has been pretty fun because we actually had the opportunity to take a trip to china and took over eighty individuals with us and we were coming to this country where it largely dominates the economy. so you have to be well versed in the language and well versed in their culture and what they value so you can keep a very healthy interaction and relationship with the people you are doing business with. >> sabrina you have already had 3,000 kids through the program in the last ten years. >> yes. >> what are your gomes for the next

opposed to consumers or shoppers or what have you and moguls build a life portfolio of not only consumerism but producing investing and most importantly, becky, service. >> the other thing you teach them, you have to show up in business casual, this is proper attire, you are teaching them life skills along the way? >> we say very frankly to parents and young people, serving the world looking like you're going to be an extra in a rap video will not serve the planet and prepare you for the work environment. >> so ciana, tell me what your favorite thing has been. you said mandarin chinese was up there. >> it was pretty fun just because we had the opportunity to take a trip to china and took over 80 individuals to china with us and we were coming to this country where it largely dominates the economy. you really have to be well versed in the language and have to be well versed in their culture and what they value so you can keep a very healthy interaction and relationship with the people you're doing business with. >> sabrina, you've already had 3,000 kids who have gone through the program over

economy would probably collapse, but there is a backlash to consumerism. a growing number of americans are trying to live with less. >> what do you do with it? does it just gather dust and you keep it or hornet and just have a to have it or do you use it? is it functional? that's part of the lens you have to use in making these decisions about what to keep and what to give away. this is the table will be donating to wider circle. it was one of the first items that we purchased as newlyweds and sort of building your home. it's the piece that i feel we can pass on. >> but you have had it for such a long time. it must have so many memories. how difficult was it to let go? >> part of it was difficult in terms of making that decision. part of it was able to see that it would go on to be used and not just collecting dust. >> a wider circle is a charity that redistributes stuff to people who do not have anything. staff are kept busy because washington has one of the biggest wealth gaps in the country. >> stuff is much more than stuff. it touches on our emotional

so you're seeing some nontraditional companies take advantage of this consumerism, aren't we? >> a lot of them bill. take a look more broadly. you have things like fitbits out there. you have these online services that can help you manage your physical activity, see if you need to move around more. apple's watch is coming out in just a few weeks. a key component of that is health kit which allows to you gather blood pressure data your blood type. all sorts of data like that and selectively share it with various health care providers and some of the broader networks like humana have said they're going to open up to this. what that comes down to is a new type of company, tech companies could have one of the most intimate relationships that people have with their health information. no longer will you have to go into a doctor's office to get tested to some degree. you'll be able to test yourself and people might make more choices on what kind of health provider they're going to go with based on how tech savvy these providers are. >> that's a great point. if you look at where the

that sensibility goes back to the dark of modern mass consumerism.bs and flows in america's relationship with that and reaches a peak following the spec of world war for a lot of very complex reasons. the united states was the tories in that war. they were proud of the culture, the american lifecycle did not necessarily the american dream which is a work chain, but the american lifestyle, nixon famously houses kitchen debates in moscow and almost at the same time of the counterculture, you begin to see a lot of depth. what are we actually buying here? the literature on the spirit of time is diverse, but also very clearly focused on those types of questions. when you look at the kind of questions that are posed, it is how much and how often you can demers realized this? some advertisers are all over it. the volkswagen corporation were releasing vehicles that have different sheet metal on the exterior. the current al qaeda changed that much. the advertising campaign shows sequentially the released models of volkswagen 1955, 56 are all identical. come s

degree of pr effort to help the image of the company and to show that the company is dedicated to consumerism management and having brian williams out saying blah blah blah doesn't help a bit especially given that this story is enormous inside the beltway and that's just precisely where comcast needs a healthy and receptive environment for their merger. >> reporter: at this point, nbc wants to stop being the news and just get back to telling it. >> you know i worked at nbc. it's where i grew up. i was so proud to work there. a wonderful organization lot of friends there. tim, brian, tom. those people were mentors. it is a wonderful place. >> it was mount rush more of television news. >> there was but i have a lot of friends who still work there and there is frustration and uncertainty in what's going to happen. and who's running it. >> some people do not have confidence in the management to run the place but that's partly why the president of nbc news debra turness, met with department and shows, answering questions and listening to feedback. there was a lot of anger but i think the listening

but there is a backlash to consumerism. growing number of americans, like keri are trying to live with less. >> what do you do with it? does it just gather dust and you keep it or hoard it or, you know, just have it to have it or use it? is it functional? so i think that's part of the lens that you have to use in making these decisions about what to keep and what to, you know, give away this is the table we will be donating to wider circle one of the first items that we purchased as newlyweds and sort of building your home. it's the piece that i feel we can pass on. >> reporter: but you've had it for such a long time and it must have so many memories. >> yes. >> reporter: how difficult was it to let go? >> part of it was difficult in terms of making that decision and part of it was able to see that it would go on to be used and not just collecting inging dust. >> reporter: a wider circle is a charity that redistributes stuff to people who don't have anything. staff are kept busy because washington has one of the biggest wea

. >> you know we live in a time of intense individualism and consumerism and these three served as shinings to youth all over the world of the hearts that they have importance of serving others. they lived for something greater than themselves. i met deah many years ago. him and his wife, yusor, helped launch the chapter. the younger sister razan, was a current officer in our chapter and her job was monthly feedings for the homeless and she would set up feedings where our students and young volunteers would go out every month and serve the people of raleigh and that should tell you everything you need to know about the characters of these people. these were the best of the best. these are the kind of people characters the kind of children that every parent dreams for. it's a tragic tragic loss for the community. >> i'm so glad you pointed out the monthly homeless feedings. i've seen pictures on the internet. not just that deah was going to turkey this summer but this is something they did daily, weekly monthly. can you talk to me about deah's trip to turkey this summer? why was this so imp

they have infused theater into consumerism. that is what it is.hat michael kors has done to create a billion-dollar company in a short amount of time. olivia: within the luxury brand, is it still fair to say the more you raise your prices, the more exclusive the perception becomes? we have this chart that shows the inflation of a chanel bag. it is incredible how much they have gone up. it seems to be working. mortimer: they limit their distribution. they do not open a store in every city. effectively, the supply and demand is there. the supply is limited. they can push their prices. that is why they are doing well. brendan: we call this conspicuous consumption. mortimer: it becomes a virtuous cycle. just as the error of expansion for all of these brands is asia. tom: thank you so much. stay with us. ♪ >> war continues in ukraine as kiev evacuates some 80% of soldiers appeared the ukraine currency further depreciates to record weakness. the s&p 500 drives to a record high. they manufacture -- good morning, everyone. this is "bloomberg surveillance