and it's home to coopersburg sports, a novelty-and-sports business. scott pino started the business in 1991... scott: i can't find the yankee order out here. lemonis: ...shortly after he secured the coveted license from major league baseball. he eventually was able to place his mini bat, his top seller, in every major league baseball park. business was great, and they were pulling in over $4 million a year and making a hefty buck. but in 2008, a major sporting-good company entered the novelty game, and almost immediately, coopersburg's business was cut in half. today the company operates in a facility that's outdated, using a process that's pure chaos. scott: we're supposed to have 3,000, which is what the order's for. ben: whoever pulled it didn't put it on the inventory system. lemonis: while scott recently brought his kids, jackie... jackie: dad! lemonis: ...and ben to help run the company and bring in a fresh perspective... jackie: can we talk about sales goals? scott: [ sighs ] i got to get this done today. i mean, i don't have time. jackie: what

. >> within the next 48 hours, the shelves that link beverages in coopersburg will be wiped clean foriday parties and and b h barbecues. >> we have to keep stocked. this will be the number one seller over the weekend. >> memorial day ranks as the second busiest week in beer sales right after 4th of july. >> it will be kraez si in here. >> shop early to beat the crowds. she's planning a camp site party with local veterans. >> stocking up on food and soda and some beer. a little bit of everything. >> just how much beer are pennsylvania assumers really drinking? a new study shows it's enough to support 72,000 jobs and some of the biggest growth craft beers. like lost tavern brewing opened just last year. now with eight full-time employees. >> i think the biggest difference in craft here is it's not only flavor but freshness. >> we have ter menation going on now. >> the beer they brew on site is part of the e growing trend up on the wall here a map of the lehigh value e lee show iing al of the new brew pubs popping up. >> rising tide raises all ships. it's good r if for everybody. >> they

we're north of the philadelphia, coopersburg, macungie, red lion showers extending into the lehigh valleyt's the last of it. the big story obviously the cooler temperatures. 55 in allentown. 62 in philadelphia. millville, 63. atlantic city, 63. trenton, 61 that's as high as you will get down the jersey shore today because the wind is off the ocean. ocean temperatures are in the 50s, that will keep you guys on the cooler side today. wind speeds 5 to 15 miles per hour. sea isle city, 18 miles per hour atlantic city, 16. millville, 18. somewhat lighter speeds off to the northwest, here's satellite and radar, we've got a sharp dividing line north of kent county in delaware. north of there it's showers in the lehigh valley. from that line south it's full sun. if you're taking cape may-lewis ferry, you get into louis that's the dividing line. ocean city maryland they are enjoying sunshine today, too. here's the next system we're watching. huge mess across the heartland. heavy thunderstorms pushing into chicago and milwaukee. look at this it's cold enough for snow in western nebraska and colorad

that was freakin' awesome. ...a baseball-novelty business based in coopersburg, pennsylvania, has struck in here. ...and the stubborn owner... it's toxic in here. ...who has a hard time letting go of the past. honestly, you can't be in this business anymore. scott: i've been doing this for 25 years. lemonis: if i can't change the focus of this all-american business... if you don't evolve, you will die. wendy: [ voice breaking ] you know, i worry about his sleepless nights, his stress. lemonis: ...then it may just be game over. scott: cowboy up. lemonis: my name is marcus lemonis, and i fix failing businesses. if you don't like money, don't follow my process. i make the tough decisions.