i'm corey johnson. >> welcome back to the best of bloomberg west. i'm corey johnson.ebron james returning to the cleveland cavaliers and pushed the valuation of the team to over $1 billion. james stands to make a lot more money as well. he has endorsements from samsung and beats by dry and could be a prime target for brands looking to expand their roster of stars. we spoke with former espn vice president as well as ari goldberg, vp of business development for lebron james and cleveland native. why he thinks lebron chose to go back to cleveland. >> he is a special athlete and a special person. dealing with the things and diversity that he dealt with, just wise beyond his years. a nice redemption story. obviously dan gilbert is our lead style caster and i felt connected to both of them. just as a kid from cleveland, it's the most phenomenal thing i could ask for. really two of the great entrepreneurs of our time. now teaming up to do the same things in cleveland. >> we talked a little bit about what lebron is doing off the court. has the luxury of signing a two-year dea