i am corey johnson, in for emily chang.o you get a group of software developers to understand the real implications of their coding? you build a workshop on san francisco's waterfront, right next to our office on pier three. i spoke with the autodesk ceo carl bass. just steps from the bloomberg west studio on pier three, p are nine is the geppetto's workshop of laser cutters and 3-d printers. autodesk has built this cutting edge workshop -- get it, cutting edge? anyway, this helps autodesk and their customers. >> this is a space we use as a design ofo take the our products and turned them into physical goods. can make whatever they want, and so they do. this is like a testing lab. >> employees design on autodesk software but build on all kinds of equipment. >> it is a way to test what we do. it is not good enough to make the computer model, we have to make the real thing. our customers are the people who make cars, make airplanes, and build buildings. use this to make posters to put on your daughter's walls. >> the big idea