it is the anti—corset movement.ion for women in korea to be beautiful, to have the k—beauty look, how big a pressure is it here? this huge pressure to be beautiful extends beyond skincare and cosmetics. it's also about scalpels. oh, and needles as well. welcome to seoul, the world's capital of plastic surgery. so we are in the upmarket gangnam neighbourhood which you may have heard from that famous korean song. # 0ppan gangnam style!# but it's also known as seoul's ‘beauty belt‘ and there are literally hundreds of plastic surgery clinics here. south korea is the world's champion for the number of cosmetic procedures per capita. between a third and half of young south korean women are believed to have had some kind of plastic surgery. the experience usually starts with a simple photo shoot. some computer magic is then applied to the photos to transform your face before the scalpel does it for real. and it's ok to fly after having surgery? yes, yes. thank gosh. south korean surgeons are also attracting a large number

it‘s called the anti—corset movement.r of cosmetic procedures per capita. between a third and a half of young south korean women are believed to have had some kind of plastic surgery. the experience usually starts with a simple photo shoot. some computer magic is then applied to the photos to transform your face, before the scalpel does it for real. so the moment of truth — what do i need to get done? usually for your age, we make the procedure to make your face look a little bit younger. we make the computer simulation for your face and this is your appearance before surgery and the right picture is after surgery. in truth, seeing your face transformed and realising the extent of work to be done to achieve it is a pretty brutal process. when you see the front picture, you have some prominent wrinkle, see the fold, and droopy, thick skin. and the cheeks can be lifted. it is facelift. oh, my gosh. i need a facelift? a little lift. so after the faclift, we can make the cheek skin lifted. sometimes we cut the bone and make t