cotant, incrental improvemt. many still in the 50s, 60s, 70s, 80s today, they arstill doing it. their energy is amazing. >> i want to hear what theyll had in common. the book's title refers to the world's rhest men. arthe richest womenifferent from the riche men? >> not surprisily. the were four wom in the book of the 100 that i interviewed. so it doesn't prove that women have yet shattered t glass ceiling of weah creaon, but it does pre that it is and i think you'll connuto see it happen more. but didn't see a vast fference. they were the same sort of serial entrepreneurs, aion dicts and great at execion. >> action addicts. that's a interestingterm. you said they were relient. you ld me in the commercial break. n you tell mebo somef the other tras th they all shared? >> one of the great commonalities was faile. i say ihe book one of the commandments of wealth is fail to sceed. meaning that the had several failures in their ives, but theyept bounci back every me from those failures. it didn't sm tocare them. so wheth they were male or femaleat was the common trait, resilience. i

facebk whe your friends are recommding things to you whi could be procts or news ims and it's the cotantsort of logi into the site 25 times a day is somhing thatoogle eds to address. and right now they.. >> rose: s that's zuckerberg's argume. who better to go for a arch than youfriends? ifou know and trust. >> exactly. extly. why no >> rose: because they kw who u are and what you're like. >> some of the startups that buy affic on google search are talkin abouthe conversio rates from those.. conversion rates meaning purchase or signup that they get fr from tha purchase traff from google is good but not nearl as good as the nversion rates from cebook and twitter. so if i just sendout a link sayingwow, i just saw this movie and it's good" and you click on that, you're more likely to see e movie than you are if you click o a paid ad from google. google ivery aware of at. free sff on twitterand facebook is bett than paid ads on ggle and that has to be freaking them oua little bit >> ros what did youo? youublished some internal financial docunts from twitter? >> there this hacker.... >> rose: