courtney regan joins us with a look. >> wearables geared towards the athletic or health activity. aesthetic isn't a key feature leaving many uninterested. intel is working to change that. just in time for new york fashion week the tech company and fashion house opening ceremony debuts the my intelligent communication accessory. a smart bracelet, the tech features include a usb port inside the clasp, at&t is the exclusive carrier. the bracelet has wire black leather and semi precious gemstones. the two versions for sale at barney and opening ceremonies stores for just under $1,000. citi predicting the market for wearable technology could be $30 billion. with 80% of those surveys interested in smart watches, that do look more like traditional watches. intel hoping to secure their x positioning with the opening ceremony collaboration and partnership with fossil. ralph lauren debuting a smart shirt. fit bit and google to make their wearables a little more fashionable. scott? >> all right. courtney, thank so much. >> i think this speaks for what intel has been about recently under new