levin: the trial company you started was courtroom sciences, inc. csi. i'm a lawyer and i'm fascinated by these services, 'cause i think, honestly, in the oj simpson case, i think that trial company... won the case for them by the jury they picked. but you said something so interesting. "there's a huge difference between telling the truth and telling the truth effectively." explain that, because i think that's profound. well, you know, here's the thing... i would rather have... a weak fact pattern well told, than a great fact pattern poorly told. in any case, you've got a universe of a thousand facts. and out of those thousand facts, there's a subset of 10 or 12 facts that are gonna be outcome determinative. that's what the jury is going to resolve this case on. and you have to figure out what those ten facts are. what the combination to that lock is, and you need to present that in a clear, concise, compelling way to that jury. and if you do, they're gonna bring you home. and if you don't, they won't. why did you seem to favor representing defendants ra