if they were to get cpc's or pricing flattish year-over-year, it would be the first time in four years>> cost per click been declining rapidly as more and more people are mobile. >> monetization is lower on mobile. but at some point along the way they get enough liquidity in mobile searches, enough advertisers to buy in, and mobile websites improve, conversion rates rise, cpc's flat across the board then they start racing. you want to own google at the right price when that curve tips up. >> thank you very much. "bloomberg west" will be right back. ♪ >> welcome back to "bloomberg west." alibaba shares are slumping down this much is 10% after fiscal third-quarter revenue missed estimates. wall street, where is the love? there was a whole love love that alibaba. a first-hand look at working as the e-commerce giant. ♪ >> when you enter alibaba's headquarters in china, it's a lot like stepping into any tech campus in silicon valley. inside there is a starbucks to fuel all matters, yoga classes and three cafeterias serving employees. but the perks don't stop there. alibaba takes it one step